The numbers, and who said them

"My sales numbers before signing up with AR was probably around like 30K a month. And then my highest month I've ever had with AR was about 115."

What he changed: the back end. In his words, he did not have the time or the knowledge to put it together himself and it was costing him money.

"I'd like to say before I joined AR, I was consistently in that 40 to 50K a month range. Within several months of starting up with AR, I was basically doubling that. My biggest month since joining AR was 145K."

Read the range, not a floor. He said 40 to 50K, so both numbers appear. He described the change as basically doubling and named 145K as his biggest month, so this page does not call it a tripling and does not call it a monthly average.

"Consistently, we were hitting about 90 to 110,000 month after month, pretty consistently. And then after implementing AR, now we're averaging 150 to 170K months."

What is deliberately not here: he also named a target for a future quarter. That window has passed and a target is not a result, so it does not appear on this page.

"So when I first heard about AR, I was coming out of a pretty slow month. Was doing between like $9,000 and $12,000, which is great money. And most recently I've been doing $25,000 to $30,000 a month. And as like a coaching brand, we're doing 50 or more every month now. Since joining AR, my best month personally has been $30,000."

Two different measures, and they do not get spliced. His personal figure and his brand figure are separate numbers in the same sentence. Earlier internal copy took the personal start and the brand total and put an arrow between them, which reads as a bigger jump than he described. The brand at 50K or more a month is true and it is his second number, not the other end of his first one.

"Our sales numbers the month before we joined AR was around $100,000 in revenue. So we were making $100,000 per month already in revenue before we joined AR, but it was a grind. We were working 15 hour days every single day... We felt like we were in a prison more than anything else. And then we joined AR and we got so much of that time back and we were actually able to hit over $150,000 our first month with AR."

Both numbers are his. The money was already there before AR and he says so himself. What he describes changing is the 15 hour days, and the revenue moved with the time he got back.

"Best month, 100K without any ads. So next level, next layer of implementation is running ads because this whole year is my first year having a business. So we were establishing SOPs and developing systems and hiring people and figuring it all out."

Best month, singular. She named one month and said she had not started running ads yet. It is not a monthly run rate and it is not plural, and internal copy that said $100K months was overstating her own sentence.

"My best sales month for just me, cause I do have two assistant coaches with me, my best sales month has been 28,000. So going from like 15 K for the most part to 28,000 has been pretty cool."

Her figure is her own sales, not the business total. She says so in the same breath, and she has two assistant coaches alongside her. The smallest number on this page and the one most coaches will recognise.