Asset 01 of 03 · Lead magnet

The 7-Day Protein Reset.

A finished lead magnet for your coaching business, written out in full. The one sheet they download, the opt-in page, the delivery email, the DM and eight follow-ups that ask a question instead of pitching.

Put your name on it and it's live this week. Four blanks. Everything else is done.

7days, written out
8follow-ups, word for word
1opt-in page, copied
4blanks to fill in
New emailYour 7-Day Protein ResetStart at your next meal, not Monday.

Make it yours

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01 · The asset

The magnet itself

This is the thing they download, and it is one sheet on purpose. About four hundred words, seven short days, three minutes on a phone. A forty page ebook gets saved and never opened, and nobody replies to a coach whose free thing they did not finish. Put it in a doc, a PDF or a page with your logo on it. The words are done.

A 7-day reset

The 7-Day Protein Reset

Hit your protein every day this week without cooking anything new.

Your name, Your program

Page one

You don't need a new diet. You need the one thing every plan you've already tried quietly depended on and none of them taught you.

Protein is the one that keeps you full, holds onto your muscle while you lose fat, and stops the four o'clock raid before it starts.

Seven days. One change a day. Using the food you already buy. Start at your next meal, not Monday.

  1. Day1

    Count nothing. Write down what you ate yesterday and put a P beside anything with a real protein source in it. Most people find one, sometimes two. That's your starting line and you've already done day one.

  2. Day2

    Add a protein to breakfast. Not a new breakfast. The same one you already eat, with eggs, Greek yoghurt, cottage cheese or a shake next to it. You'll notice it at eleven o'clock, not at breakfast.

  3. Day3

    Buy the lazy protein. Rotisserie chicken, tinned tuna, pre-cooked chicken, eggs, Greek yoghurt, protein powder, frozen prawns, cottage cheese. Not one thing on that list needs a recipe.

  4. Day4

    Protein first at every meal. Put it on the plate first and eat it first. Nobody will need to tell you to eat less of the rest, which is why this beats every rule you've been given about portion sizes.

  5. Day5

    Fix four o'clock. That's where the day comes apart, and it's a lunch problem three hours later, not a willpower problem. Put one of the lazy proteins in your bag in the morning, before you need it.

  6. Day6

    Eat out on purpose. Order the thing with an animal in the name, take a side of vegetables, have the bread or the dessert but not both. That's the whole strategy and it survives any menu.

  7. Day7

    Do yesterday again. If you can repeat one normal day, you can repeat thirty. That's the only thing separating week one from month six, and nobody sells it because it doesn't sound like much.

The last page

What a normal day looks like once it's working

Breakfast: eggs or Greek yoghurt, with whatever you normally have. Lunch: a palm of chicken, tuna or beef, with whatever you normally have. Four o'clock: the thing you put in your bag this morning. Dinner: a palm of protein, a fist of vegetables, the rest of the plate as normal.

No weighing. No app. No new shopping list. That's the whole reset, and it's yours to keep.

02 · Delivery

How you send it

The page they land on after they opt in, then the message that delivers it. The email and the DM say the same thing at two different lengths.

The delivery email
From

Your name

Subject

Your 7-Day Protein Reset

Preview text

Start at your next meal, not Monday.

The email

Here you go: Your link

It's seven short days and it runs on the food you already buy. Open it on your phone.

Day one takes two minutes. Do it before you finish this email.

Write down what you ate yesterday. Put a P next to anything with a real protein source in it.

Tell me the number you got. One or two is the most common answer, and it's usually the whole reason nothing has been working.

Your name

DM
The DM versionSame message, shorter, for Instagram

Sent. Here you go: Your link

Seven short days, using food you already buy. Start at your next meal rather than Monday.

What did you have for breakfast today? I'll tell you the one thing I'd add to it.

Thank you page
Check your email, it's on the way.

While you wait: write down what you ate yesterday and put a P next to anything with a real protein in it. That's day one and it takes two minutes.

03 · The page that collects the email

The opt-in page

Every string on the page that collects the email. Paste them into whatever you build it in and change nothing but the name at the bottom.

Your link

You've done the hard diets already. This isn't one of them.

Hit your protein every day this week without cooking anything new.

A seven day reset that runs on the food you already buy. No app, no weighing, no meal prep Sunday.

  • One change a day, and each one takes under two minutes.
  • A list of proteins that need no recipe and no cooking.
  • What to do about four o'clock, which is where most weeks come apart.
  • How to order in a restaurant without thinking about it.

One email with the guide, then a few useful things. Leave whenever you want.

Your name, Your program

Headline

Hit your protein every day this week without cooking anything new.

Subhead

A seven day reset that runs on the food you already buy. No app, no weighing, no meal prep Sunday.

Bullets

One change a day, and each one takes under two minutes. A list of proteins that need no recipe and no cooking. What to do about four o'clock, which is where most weeks come apart. How to order in a restaurant without thinking about it.

Button

Send me the 7-day reset

Under the button

One email with the guide, then a few useful things. Leave whenever you want.

The line above the form, if you need one

You've done the hard diets already. This isn't one of them.

Who it's from

Your name, Your program

04 · The sequence

The eight follow-ups

Send these in this order, on this timing. Every one ends in a question, because a reply is worth more than a download. Works as email or DM, same words.

InstantDeliver it

Here you go: Your link

Seven short days, using the food you already buy. Open it on your phone.

Start at your next meal rather than Monday.

What did you have for breakfast today? I'll tell you the one thing I'd add to it.

2 hoursGet day one done

Quick one. Day one takes two minutes.

Write down what you ate yesterday and put a P next to anything with a real protein source in it.

Most people find one, sometimes two. Tell me your number.

That number is usually the whole reason nothing has been working.

Day 2The breakfast fix

If you only do one day of this, do day two.

Keep the breakfast you already eat. Put a protein next to it. Eggs, Greek yoghurt, cottage cheese, or a shake if mornings are tight.

You'll notice it at eleven o'clock, not at breakfast. That's the point of it.

What's your normal breakfast? I'll tell you exactly what to add to it.

Day 4Four o'clock

Four o'clock is where most weeks fall apart, and it's almost never willpower.

It's a lunch with no protein in it, showing up three hours later.

Put one of the lazy proteins from day three in your bag tomorrow morning, before you need it.

Then tell me whether the evening went differently. It usually does.

Day 6The objection

A lot of people tell me they've tried this before.

Most of them tried a diet. This isn't one. Nothing to cut, nothing banned, no start date.

It's one habit that every plan you've done quietly depended on, and none of them taught you.

What's the one thing you've tried that lasted longest? I'll tell you why it stopped.

Day 8Proof

Use a real client, with their permission. Nothing you can't show.

Client first name came to me doing more than most people ever do. Training most weeks, eating better than their friends, going nowhere.

We changed Change one and Change two. Nothing got added to their week.

Tell me what your week looks like and I'll tell you the first thing I'd change.

Day 11The offer

If the reset worked, Your program is the same thing applied to everything else.

Your food, your training and your week, built around the days you actually have.

A check-in every week where somebody reads it back to you, so you're not the one deciding what matters.

Reply with how your last seven days went and I'll tell you whether it's a fit.

Day 15The last one

Last one from me on this.

The reset is yours to keep either way, so nothing here was wasted.

If you want a hand with the rest of it, reply with one word: COACH.

If not, no hard feelings. Keep the protein at breakfast. That one's free.

If somebody replies at any point, stop the sequence and talk to them. A live conversation beats the next scheduled message every time.

05 · Traffic

The ads that point at this

Three angles so you can test rather than run one creative and learn nothing. These are the same three scripts your launch calendar points at, under the same names, so the page and the chip never disagree.

Ad creative: Forty pages. Nobody ever finishes. One sheet. 400 words. Seven days.
Turnkey Magnet Ad 1

Your free thing is a forty page ebook nobody finishes.

So nobody replies to it, and you never get to have a conversation. Here's the swap. One sheet, about four hundred words, seven days, read on a phone in three minutes. Every day of it is already written. Day three is a list of proteins that need no recipe. Day five fixes four o'clock. Behind it sit the opt-in page copy, the delivery email, the DM version, and eight follow-ups from instant to day fifteen. Four blanks are yours.

CTA. go.arfunnel.io/turnkey/lead-magnet, name and email, and it opens straight away.

Ad creative: Live before this call is over. Ten minutes to read. Four things to change.
Turnkey Magnet Ad 2

A lead magnet you can have live before this call ends.

Not a template pack and not a swipe file. One finished magnet, written out end to end. You read it in ten minutes, you change four things, your name, your program, and two lines only you can write, and it goes up. The eight follow-ups load into your GHL behind it, from the instant delivery through to the day fifteen last one. Most coaches spend a month on this and ship nothing.

CTA. go.arfunnel.io/turnkey/lead-magnet, name and email, and it's on your screen.

Ad creative: It is the length. Not the offer. Short gets finished. Finished gets a reply.
Turnkey Magnet Ad 3

The reason your opt-in doesn't convert is the length, not the offer.

A forty page ebook gets saved and never opened, and an unopened magnet teaches somebody nothing about you. Short gets finished, and finished gets a reply. This one is built to be finished: one change a day, each under two minutes, using food they already buy. Then every follow-up asks a question instead of pitching, which is why the one at the two hour mark just asks how many proteins they counted yesterday.

CTA. Take it at go.arfunnel.io/turnkey/lead-magnet. Name, email, and it opens.

06 · Last look

Before you send it

Four blanks and it’s yours. Fill them in at the top of the page and every Copy button carries them. Everything else goes out as written.

Your name

The name people already know you by.

Your program

Your coaching offer, in the day 11 follow-up and on the cover.

The link

Wherever the reset lives, in the delivery email and the DM.

A real client

A real client in the day 8 message, with their permission, plus the two things you changed. Nothing you can't show.

One check before it goes out: send yourself the delivery email and open it on your phone. If the link works and the first line reads like you, it's ready.

Next step

Once the first ten people have it

You will know inside a week which follow-up gets the replies. Bring that to the next call and we will build the paid offer behind it, so the list you just started has somewhere to go.

Book your next call
A coach writing at a table set with COACH bottles
AR Funnel

AR Funnel · Turnkey Lead Magnet · Yours to send, rename and rewrite. Built for your list, not ours.

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