It's Not Just You. It's Your Stage.

You're doing well but feel more stressed than when you made $10K.

Maybe you have 8 people on your team but nothing gets done without you chasing it.

You work 60 hours/week and your profit margin is somehow worse than it was last year.

You think it's you. It's not.

It's your stage, every stage has a specific bottleneck keeping you stuck.

Join Mike Crowson, Bakker Shields and Dan Effinger for a 2-day intensive where we diagnose your exact stage, identify your bottlenecks, and prescribe the frameworks that fix them.

Bi-Weekly Workshops In Dallas, TX

Limited to 5 Coaches

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Previous Attendees

Workshop meeting room
THE PROBLEM

You've Been Solving the Wrong Problems

Most coaches try to fix their business with tactics

I need better content

I need more ads

I need a better CRM

But tactics don't fix structural problems.

Real Example: You're at $50K running $25K systems. Or you're at $25K trying to implement $100K infrastructure.

You're out of alignment with your stage.

Until you fix THAT, nothing else works.

Plus we guarantee we can diagnose it.

Money back guarantee
THE "AHA" MOMENT

When Bakker Says This, Everything Clicks

You're at $50K/month. You have 3-8 people on your team but don't know how to manage them. Your profit margin crashed from 80% to 30%. You're working harder than ever but taking home barely more than you did at $15K. You have meetings but they're chaotic. Your team exists but nothing gets done without you

And you think: “Dude, how does he know my exact issues I'm having in my business”

Because it's not unique to you.

It's The Chaos Stage. It's the $50K bottleneck. And 90% of coaches at $50K experience the exact same symptoms.

And we will reveal this for the stage of business you're in.

Coach explaining
WHO THIS IS FOR
Thumbs up

The Perfect Fit For This If

✅ You're actively online coaching clients
✅ You're wanting to dial in your Ideal Client Avatar - Niche
✅ You feel overwhelmed managing people
✅ You have help and still work 60+hrs/week
✅ You feel like you're stuck and don't know why
✅ You're experiencing specific bottlenecks from your stage:
Underpriced and scared to raise prices
Team exists but nothing gets done
Sales calls make you anxious
High churn, clients not getting results
No clear planning or priorities
✅ You're coachable and ready to implement
Thumbs down

You're NOT Ready If

❌ In-person Trainer Only
❌ Not coachable
❌ Only want to run ads and not learn why they aren't working
❌ You're solo with no plans to hire (different workshop for solopreneurs)
❌ You just want "content ideas" (this goes way deeper - it's structural)
❌ You want theory but won't implement (we're building, not lecturing)
❌ You're over $200K/month (you need custom consulting, not group workshops)
THE SOLUTION

We Don't Teach Tactics.
We Diagnose Stages.

We Identify

  • Your exact stage (Foundation, Awkward Years, Chaos, Operator, Pinnacle)
  • The specific bottlenecks YOU'RE experiencing from your stage's blueprint
  • Why you feel stuck (it's not character, it's structure)

Then we prescribe the frameworks that solve YOUR bottlenecks:

  • Revenue & positioning bottlenecks → Mike's domain
  • Team & operations chaos → Bakker's frameworks (3-3-3, M.O.A., H.I.R.E.)
  • Sales & conversion anxiety → Dan's Service Over Selling

We Integrate

  • Q&A with each instructor in their domain
  • Panel hot seats where all 3 of us collaborate on YOUR #1 bottleneck
  • 90-day action plan customized to your stage
You don't leave with generic advice. You leave with prescribed medicine.

DAY 1: DIAGNOSIS & BOTTLENECK SOLVING

Thursday

Morning: Diagnosis

  • The 5 Stages Framework (Bakker)
  • Identify your exact stage and why you're stuck
  • Bottleneck Identification (Bakker)
  • Map which bottlenecks YOU'RE experiencing from your stage's blueprint

Mid-Morning: Revenue & Positioning

  • Solving Revenue Bottlenecks (Mike)
  • Fix underpricing, weak authority, inconsistent content

Afternoon: Operations & Sales

  • Solving Team Chaos (Bakker)
  • Install 3-3-3 Meeting System, M.O.A., H.I.R.E. frameworks
  • Solving Sales Anxiety (Dan)
  • Service Over Selling - enroll without pressure or scripts
What you'll have by end of Day 1:
  • Your exact stage diagnosed
  • Complete list of YOUR bottlenecks (written in notebook)
  • The frameworks that solve each bottleneck
  • Clarity on why you've been stuck

DAY 2: INTEGRATION & ACTION PLANNING

Friday

Morning: Instructor Q&A (Back-to-Back)

  • Bakker Q&A (systems, operations, frameworks)
  • Mike Q&A (marketing, messaging, positioning)
  • Dan Q&A (sales, enrollment, objections)

Late Morning: Panel Hot Seats

  • Shark Tank Style Collaboration
  • Each coach presents their #1 bottleneck
  • All 3 instructors weigh in from their domains
  • 20 minutes per coach × 5 coaches

Afternoon: Action Planning

  • Working lunch + individual planning
  • 90-Day Action Plan (Bakker)
  • Rock-Road-Rail planning, Top 3 priorities, this week's actions
  • Closing & next steps
What you'll have by end of Day 2:
  • Personalized hot seat with all 3 instructors on YOUR bottleneck
  • Answers to your specific questions in each domain
  • 90-day action plan (Rocks, priorities, weekly actions)
  • Community access for ongoing support
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YOUR INSTRUCTORS FOR WORKSHOPS

Mike Crowson

Mike Crowson | CEO

Authority positioning, content strategy, pricing psychology

Mike has built ARFunnel to $2M ARR by focusing on proof over persuasion. He'll show you how to fix your positioning, build authority at YOUR stage, and price yourself correctly.

Mike handles: Revenue bottlenecks, content, messaging, authority, pricing

Bakker Shields

Bakker Shields | COO

Creator of The 5 Stages Framework, 3-3-3 Meeting System, Rock-Road-Rail

Bakker built the entire diagnostic framework you'll learn. He's systematized businesses from $10K to $200K/month and can tell you exactly what's broken at your stage - and how to fix it.

Bakker handles: Diagnosis, systems, operations, team management, strategic planning

Dan Effinger

Dan Effinger | Head of Sales

Creator of Service Over Selling philosophy

Dan leads all sales at ARFunnel using a philosophy that eliminates pressure, scripts, and sleazy tactics. He'll teach you how to enroll clients as yourself, not as a character you're pretending to be.

Dan handles: Sales anxiety, enrollment, objection handling, conversion

WHAT MAKES THIS DIFFERENT

Most Workshops Teach Tactics.
We Prescribe Solutions.

Other workshops:

"Here's how to post on Instagram"

"Here's a sales script"

"Here's how to use a CRM"

This workshop:

"You're at The Chaos Stage with The Leadership Gap"

"Here's why your profit margin crashed (hired too fast without systems)"

"Here's the exact framework that fixes it (3-3-3 Meeting System)"

"Now implement it in your notebook with us"

The frameworks aren't random tools. They're prescribed medicine for YOUR bottleneck.

You Get All 3 Instructors
Working ON Your Business

Most workshops have 1-2 instructors teaching.

This workshop

  • Bakker diagnoses your stage and prescribes systems
  • Mike fixes your positioning and revenue bottlenecks
  • Dan fixes your sales anxiety and conversion issues

Then on Day 2, all 3 sit together in panel hot seats and collaborate on YOUR #1 bottleneck.

You get sales + marketing + systems + operations perspectives on the same problem.

TAKE THE QUIZ
Coaches at an AR Funnel workshop

You Don't Leave With Notes.
You Leave With Diagnosis.

Traditional workshop:

  • Take notes
  • Get inspired
  • Go home
  • Implement nothing
  • Nothing changes

This workshop:

  • Identify your stage (written in notebook)
  • List your bottlenecks (checkboxes in notebook)
  • Learn frameworks that solve YOUR bottlenecks
  • Get personalized hot seat on your #1 issue
  • Leave with 90-day action plan

By Friday afternoon, you know:

Exactly where you are
Exactly what's broken
Exactly how to fix it
Exactly what to do Monday

WHAT YOU'LL WALK AWAY WITH

Tangible Deliverables:
Notebook 50+ page filled notebook Your stage diagnosed, bottlenecks identified, frameworks applied
Action plan 90-day action plan Your Rocks, Top 3 priorities, this week's actions
Hot seat Panel hot seat All 3 instructors collaborating on YOUR #1 bottleneck
Q&A access Q&A access With each instructor in their domain
Community Private community access Ongoing support with workshop alumni

Intangible Transformation

Thursday morning: Confused, overwhelmed, thinking "it's just me"

Friday afternoon: Clear, confident, thinking "it's not me, it's my stage - and I know exactly how to fix it"

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THE FRAMEWORKS YOU'LL LEARN

Diagnostic Frameworks

  • The 5 Stages (Foundation, Awkward Years, Chaos, Operator, Pinnacle)
  • The Named Problems (Pricing Trap, Capacity Crisis, Leadership Gap, Accountability Void, Optimization Question)
  • The Blueprint Stack (what your business should look like at each stage)

Systems Frameworks:

  • 3-3-3 Meeting System (your complete meeting structure)
  • S.C.O.R.E. Format (weekly L10 execution)
  • D.A.I.L.Y. Sales Huddle (daily team alignment)
  • Rock-Road-Rail (quarterly planning)
  • M.O.A. (metric ownership & accountability)
  • H.I.R.E. (hiring decision matrix)
  • Rule of 3's (prioritization)

Application Frameworks:

  • Service Over Selling (Dan's sales philosophy)
  • The Operator's Toolkit (what you need at each stage)

You're not memorizing frameworks. You're getting diagnosed and prescribed solutions.

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WHY ONLY 5 SPOTS?

We cap every workshop at 5 coaches because:

1

Panel hot seats require time

2

Diagnosis is personal

3

Peer learning only works in small groups

4

Quality over quantity

When we hit 5, the workshop closes.

THE GUARANTEE

We don't guarantee revenue.

We can't control if you implement what we diagnose.

But we guarantee this:

If you show up, participate, fill your notebook, and walk away without:

  • A clear diagnosis of your stage
  • A written list of your bottlenecks
  • The frameworks that solve them
  • A 90-day action plan

...we'll refund your money in full.

Why we can make this promise: The diagnosis happens whether you like it or not. By Friday, you'll know exactly where you are and what's broken. The only way to leave without it is to literally not participate.

Money back guarantee

NEXT STEPS

1. Apply

Fill out the 2-minute application below.

We ask about your revenue, team size, and biggest challenges so we can prepare your hot seat.

2. We Review

Schedule a call to confirm details.

We'll review within 24 hours.

(We don't accept everyone so we will cancel the call if we don't think we can help you.)

3. You're In

We send invoice, workshop details, and pre-work survey.

4. Show Up Ready

Dallas, Texas.

Bring your laptop.

We'll diagnose the rest together.

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FREQUENTLY ASKED QUESTIONS

What if I'm between stages?

Perfect. You'll learn both the stage you're in AND the stage you're moving toward. That's actually ideal because you can build systems NOW before the next bottleneck hits.

What if my bottleneck isn't covered?

Highly unlikely. We've diagnosed hundreds of coaching businesses - the bottlenecks are predictable by stage. But if yours is unique, that's what the panel hot seat is for. All 3 of us will work on it together.

Can I bring a team member?

No. This workshop is for the business owner/founder only. You'll bring back the frameworks and teach your team, but the diagnosis and strategic work must be done by you. We will have the hard convos about the team and how you need to manage them.

IF YOU WANT- You can purchase a second ticket for them for $2,500 each additional person.

What if I can't make the dates?

We run these monthly. If this one doesn't work, we'll put you on the list for the next one. First come first serve.

I'm not on ARFunnel yet, can I still attend?

Yes. The frameworks work regardless of your CRM. That said, if you want to switch to AR, we can help with that too.

What if I need to cancel?

Full refund if you cancel 30+ days before. We can also find a new date as we host these monthly.

50% refund if 15-29 days before.

No refund if less than 14 days (we've turned away other coaches to hold your spot).

Will this be recorded?

Yes for content. Not for replay.

What's the dress code?

Dress the part. You will be on camera.

Where do I stay?

We'll send hotel recommendations near the venue.

THE MOMENT IT CLICKS

You've been to events before.

You left inspired, took notes, and nothing changed.

This is different.

Thursday morning, when Bakker walks through The 5 Stages and describes your exact life - symptoms you thought were unique to you - you'll realize:

"Oh. It's not me. It's my stage."

"Other coaches at my level feel this exact chaos."

"This isn't a character flaw. It's a structural gap."

"And there's a system to fix it."

Everything after that is just prescribing the medicine.

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Workshop session

P.S. - Why This Works

Most coaches are stuck because they're solving the wrong problems.

They think:

"I need better content" (but the real issue is positioning for their stage)

"I need to hire someone" (but they don't know WHO because they haven't diagnosed the bottleneck)

"I need more sales training" (but the issue is actually fulfillment capacity, not conversion)

You can't fix what you can't diagnose.

That's what we do on Thursday morning.

The rest of the workshop is just applying the frameworks that fix YOUR specific bottlenecks.

See you in Dallas!