Product Content v1 · Rung 1 of 5

The First Lead Magnet Kit

Work top to bottom. Pick a format, fill the template, pick two hooks, run the checklist. Done means published, not perfect.

Part 1: The 5 formats that work for fitness coaches

The Checklist / Cheat Sheet

One page. A do-this-then-this list that solves one narrow problem. Example: "The 5-Step Sunday Checklist My Clients Use to Stay on Track All Week."

Pick this if: you want it live this week, your audience is mostly cold, and your offer fixes a process problem. Fastest to build, easiest to consume, lowest wow-factor. Perfect first rep.

The 5-Day Challenge

One small action per day for five days, delivered by email or community post. Example: "The 5-Day Core Reset for Busy Dads."

Pick this if: you already have a warm audience and you want proof of follow-through, not just emails. Challenge finishers are your hottest buyers. Skip it if you cannot commit to showing up daily during the challenge.

The Calculator / Self-Test

They answer questions, they get a score or a number. Example: a macro calculator, or a "What is your #1 training bottleneck?" quiz.

Pick this if: people in your niche argue about numbers, or you need to segment leads by problem before you message them. Highest curiosity pull. Takes the most setup.

The Plan Sampler

Week 1 of your real paid program, given away whole. Example: "The Exact Week 1 From My 12-Week Strength Rebuild."

Pick this if: the quality of your programming IS your edge and you can give away week one without giving away the farm. Nothing builds buying confidence faster than tasting the real thing.

The Mini Training

Three short videos (3 to 7 minutes each) teaching one framework. Example: "The 3-Video Crash Course: Why Your Cut Stalls After Week 4."

Pick this if: you sell high-ticket and prospects need to see your face and hear you coach before they will book a call. Slowest to make, strongest trust builder.

Part 2: Fill-in-the-blanks build template

Title formula:
The number -step outcome format for exact person who want result without the thing they hate .

Promise line (goes at the top of page 1):
"By the end of this you will specific result in timeframe , even if their biggest objection ."

Body, section 1 (The Mistake): name the one mistake that keeps person stuck. One paragraph. Make them feel seen, not stupid.

Body, section 2 (The 3 Steps): Step 1: Step 2: Step 3: . Each step is one action plus one sentence of why it works.

Body, section 3 (Do This Next): one CTA only. "DM me the word keyword " or "Book the free audit." Never both.

Part 3: 10 opt-in hook formulas

#	Formula	Example for a coach
01	Specific number: [N] [who] used this to [outcome] in [time]	"37 busy dads used this checklist to drop their first 10 lbs in 6 weeks."
02	Steal mine: Steal the exact [asset] my clients pay $[price] for	"Steal the exact week-1 plan my 1:1 clients pay $250/mo for."
03	Without: [Outcome] without [hated thing]	"Lean out without tracking every almond."
04	The costly mistake: The [niche] mistake costing you [cost]	"The cutting mistake that is costing you a year of progress."
05	Wrong suspect: Still [pain]? It is not your [assumed cause]	"Still stuck at the same weight? It is not your discipline."
06	Case proof: How [client] got [outcome] in [time], full breakdown	"How Sarah added 40 lbs to her deadlift in 12 weeks, full breakdown."
07	Minutes a day: [Outcome] in [tiny time] a day	"A stronger core in 9 minutes a day. No equipment."
08	Identity: For [identity] who refuse to [compromise]	"For lifters over 40 who refuse to train like they are 22."
09	Tiny commitment: Can you do [small action] for 5 days?	"Can you give me 10 minutes a day for 5 days? That is the whole ask."
10	Boring truth: The "boring" [thing] behind every [result] you see here	"The boring grocery list behind every transformation photo on this page."

Run hook #1 and one other for 48 hours each. Keep whichever pulls more opt-ins. Do not debate it in your head, let the audience vote.

Part 4: Delivery setup checklist

Format picked using Part 1 (write it down, no second-guessing for 30 days)
Title written with the Part 2 formula, said out loud, passes the "would a stranger want this?" test
Lead magnet built (1 page for checklist, 5 emails for challenge, etc.)
Opt-in page live: headline (your hook), 3 bullets, one email field, one button
Form connected to your email tool and tagging every lead (example tag: lm-leadmagnet)
Instant delivery email sends the asset within 1 minute, subject: "Here is your [title]"
3-email follow-up scheduled: day 1 deliver, day 2 quick win, day 4 invite to next step
One CTA inside the lead magnet itself (DM keyword or audit link), never two
Link added to bio, pinned post, and your DM keyword auto-reply
Tested end to end with your own email, on your phone, before announcing it

First Lead Magnet Kit v1 · Rung 1 of 5 on the AR product ladder. Next rung: $27 ICP to Messaging · Get all four in the Full Suite