FOR COACHES: a 3-day live training, Oct 27 to 29 at 12 PM CT.
The 3C Challenge

The system 1,300+ coaches
used to turn leads into $30M+ in sales, taught live over 3 days.

Starts in00d00h00m00sLive now

Each day ends with one thing built

The three days.

One registration covers all three.

  1. Day 1, Content That Converts, with Mike Crowson, CEO of AR FunnelDay 1 · ContentTue Oct 27 · 12 PM CT

    Content That Converts

    Mike’s going to show you why your posts get likes but no DMs, and what to post instead.

    • How to make the three kinds of post every coach needs, and what each one is for
    • How to point every post at one free guide, so people have a reason to message you
    • How Mike plans a full month of content in one four-hour sitting

    You’ll finish Tuesday with your next 30 days of posts planned out.

  2. Day 2, Conversations That Convert, with Bakker Shields, COO of AR FunnelDay 2 · ConversationWed Oct 28 · 12 PM CT

    Conversations That Convert

    Bakker’s going to walk you through what to say after someone replies to your story, so the chat doesn’t die two messages in.

    • When to use a DM, a text or an email, and why it changes who answers
    • Which first messages get a lead talking about what they want help with
    • What to say when someone tells you they need to think about it

    You’ll leave Wednesday with openers and follow-ups you can send that night.

  3. Day 3, Conversion Systems, with Dan Effinger, Head of Sales at AR FunnelDay 3 · ConversionThu Oct 29 · 12 PM CT

    Conversion Systems

    Dan’s going to show you how many sales you lose when the follow-up stops after the second message.

    • How to get every lead into one CRM so nobody slips through
    • Why most sales close around the eighth touch, and what each of those messages says
    • How to set follow-ups to go out on their own and still sound like you

    You’ll finish Thursday with an eight-message follow-up running in your CRM.

Before the challenge

Is your funnel optimized?

The leads showed up. Almost nobody talked to them.

Day 1 · Content

Content that points somewhere.

Every post leads to a lead magnet, so a view has a next step.

Day 2 · Conversation

Leads start talking.

DMs, texts and emails that sound like you and ask for the call.

Day 3 · Conversion

Follow-up that closes.

Eight touches, tracked in a CRM. Most coaches quit at two.

After the challenge

Same 20,000 views. 13 clients.

Before

Jared$30K

Revenue / mo
Views20,000Leads3001.5%Conver­sations4515%Booked calls920%Clients222%
After

$115KJared

Best month
Views20,000Leads6003.0%Conver­sations15025%Booked calls4530%Clients1329%

Watch one post turn into a paying client.

A single post picks up a lead, that lead starts chatting with you, the chat becomes a booked call, and the call closes. Each step lines up with one day of the challenge.

1,300+ Coaches Trust AR Funnel to Run Their Business

  • Katie Salerni

    $100K month, no ads

    Best month, 100K without any ads.

    Katie Salerni@katyliftz

  • Will Girone

    3 coaches past $1M

    It has taken three of our coaches over a million dollars.

    Will Girone@willgirone

  • Rachel

    $28K best month

    My best sales month has been 28,000.

    Rachel

  • $9-12K → $25-30K

    Most recently I’ve been doing $25,000 to $30,000 a month.

    Mike White

  • $50,300 first month

    I hit it on the very last day of the month.

    Matt Moceri

  • 18 → 150 clients

    I just hit 150 clients exactly this week.

    @themoceriproject

  • $15-20K → $110K

    @c.snydercoaching

  • $20K → $44K

    @seidel_nutrition

  • $52K slow season

    @traposaurousrex

  • Past $28K

    @hintonation_coaching

  • $50K month

    @lacey_pruitt

  • First $10K month

    @esaicruz

The 5 stages

Where your sales get stuck.

  1. The problem

    Leads come in and go cold.

    Nobody follows up, so they forget you in a week.

  2. Content · Day 1

    Posts that bring in leads.

    Every post points to one free guide.

  3. Conversation · Day 2

    Leads that turn into chats.

    They hear from you the same day, in your voice.

  4. Conversion · Day 3

    Chats that turn into calls.

    Your follow-up keeps going until the call is booked.

  5. The result

    Calls that turn into clients.

    More of the leads you already have become clients.

  • Jared Hamilton @realjaredhamiltonHe made about $30K a month before, and about $115K in his best month with AR.My sales numbers before signing up with AR was probably around like 30K a month. And then my highest month I’ve ever had with AR was about 115.
  • Brad @reliant.fitnessHe made $40–50K a month consistently, and $145K in his biggest month since joining.I was consistently in that 40 to 50K a month range. Within several months of starting up with AR, I was basically doubling that. My biggest month since joining AR was 145K.
  • Dylan Bair @dylanbair_rdHe made $90–110K month after month, and now averages $150–170K.Consistently, we were hitting about 90 to 110,000 month after month, pretty consistently. And then after implementing AR, now we’re averaging 150 to 170K months.
  • Dilan Velagic @dilanvelagicHe made about $100K the month before AR, and over $150K in his first month with it.We were making $100,000 per month already in revenue before we joined AR, but it was a grind. We got so much of that time back and we were actually able to hit over $150,000 our first month with AR.

1,300+ coaches have used AR Funnel to grow their coaching business

  • $30M+In client sales
  • 2.1MTexts sent last year
  • 98%Text open rate
  • Katie Salerni @katyliftzShe made $100K in her best month, with zero ads.Best month, 100K without any ads.
  • Rachel AR Funnel clientShe made about $15K most months, and $28K in her best month on her own.My best sales month for just me, cause I do have two assistant coaches with me, my best sales month has been 28,000.
  • Will Girone @willgironeThree of his clients have each passed $1M.For my clients, it has taken three of our coaches over a million dollars and now another 12 to 15, well into the deep six figures.

Jared Hamilton

@realjaredhamilton

~$30Ka month before he joined~$115Kwas his best month with AR

“My sales numbers before signing up with AR was probably around like 30K a month. And then my highest month I’ve ever had with AR was about 115.”

Brad

@reliant.fitness

$40–50Ka month was his steady range$145Kwas his biggest month since joining

“I was consistently in that 40 to 50K a month range. Within several months of starting up with AR, I was basically doubling that. My biggest month since joining AR was 145K.”

Dylan Bair

@dylanbair_rd

$90–110Kwas his usual month before AR$150–170Kis his monthly average now

“Consistently, we were hitting about 90 to 110,000 month after month, pretty consistently. And then after implementing AR, now we’re averaging 150 to 170K months.”

Dilan Velagic

@dilanvelagic

~$100Kcame in the month before he joined$150K+came in his first month with AR

“We were making $100,000 per month already in revenue before we joined AR, but it was a grind… we got so much of that time back and we were actually able to hit over $150,000 our first month with AR.”

Katie Salerni

@katyliftz

$100Kwas her best month, with zero ads

“Best month, 100K without any ads.”

Rachel

AR Funnel client

~$15Kwas her usual month$28Kwas her best month on her own

“My best sales month for just me, cause I do have two assistant coaches with me, my best sales month has been 28,000.”

Will Girone

@willgirone

3 coachesof his clients have each passed $1M

“For my clients, it has taken three of our coaches over a million dollars and now another 12 to 15, well into the deep six figures.”
Mike White

Mike White

AR Funnel client

$9–12Ka month was his personal income before$25–30Ka month is his personal income now

“Most recently I’ve been doing $25,000 to $30,000 a month. And as like a coaching brand, we’re doing 50 or more every month now.”
Matt Moceri

Matt Moceri

AR Funnel client

125clients have signed with him

“First month I hit 50. I hit it on the very last day of the month. I was on a sales call with two people, signed it both up, and I got, I think it was like 50,300.”

What you will learn

Twelve lessons across three live sessions.

Four lessons a day, live at 12 PM CT from Tue Oct 27 to Thu Oct 29. Each day takes one part of your business, starting with your posts on Tuesday and finishing with your follow-up on Thursday.

  1. Day 1

    Why so much of your content effort never reaches a buyer.

  2. Day 1

    The kinds of post you should be making, and what each one is for.

  3. Day 1

    Pick the one lead magnet everything points at.

  4. Day 1

    How to write a month of posts in one sitting of about 4 hours.

  5. Day 2

    Knowing when a lead should get a text instead of a DM.

  6. Day 2

    The priming setup in GHL, so the conversation is warm.

  7. Day 2

    Openers that still sound like you.

  8. Day 2

    Soft pitch vs hard pitch, and when to use each.

  9. Day 3

    Everyone out of the notes app and into a CRM.

  10. Day 3

    Why the sale usually comes on the eighth follow-up, and how to get there.

  11. Day 3

    Finding the exact spot where your leads go cold.

  12. Day 3

    Setting up follow-ups that go out on their own and still sound like you.

A coach in a COACH cap speaking to the room beside a COACH banner

Content, Conversation, Conversion. As one ecosystem. This isn’t magic, it’s methodology.

Mike CrowsonFounder of AR Funnel, the system 1,300+ coaches use to run their business

How it works

Here’s how the three days work.

  1. Register

    Fill in one short form and you are in for all three days.

  2. Check your inbox

    Your live link and a short prep task land before Day 1.

  3. Show up live

    Tue Oct 27 to Thu Oct 29, 12 PM CT. Miss one and the replay is there.

  4. Run a Different Business

    Content that brings in leads, conversations that book calls, and a follow-up system that closes them. Fewer hours chasing, more clients signed.

FAQ

Before you sign up.

When is it?

Tuesday October 27 through Thursday October 29. Each session goes live at 12 PM Central.

I’ve done challenges before and nothing changed. Why is this different?

Most challenges give you ideas and leave the building for later. Every day of the 3C Challenge ends with homework you finish that same day, so by Thursday your posts, messages and follow-up are actually set up.

I don’t have time to post every day. Will this work for me?

Yes. Day 1 shows you how to write a full month of posts in about four hours, so you’re not creating content every day.

Do I need a big following?

No. You work with the audience you already have. The coaches on this page got more clients out of the same views, not from more followers.

Do I need to run paid ads?

No. Everything is built on your organic content and the leads you already get.

What if I can’t make it live?

Every session is recorded, and you get the replay after each day.

Tue Oct 27 to Thu Oct 29 · 12 PM CT

Save your seat.

Three live days. Replays included.

Starts in00d00h00m00sLive now
  1. Day 1 · Content

    Content That Converts

  2. Day 2 · Conversation

    Conversations That Convert

  3. Day 3 · Conversion

    Conversion Systems

AR Funnel is the automation system built for online coaches.

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