Day 2 LIVE · Wed Oct 28 · 12:00 PM CT
Conversations That Convert, run of show
Internal document. Day 2 is the build heavy session: twenty minutes of it is GHL on screen. The deck driver and the host are different people today, because one of them is in the product the whole time.
01
Before you go live
Pre flight
| Clock | Who | What |
|---|---|---|
| 11:25 | Deck driver | GHL demo sub account open on the workflow builder, test contact ready, real phone in hand to receive the SMS live |
| 11:35 | Moderator | Pull 5 homework posts from the group. Pick 3 with different avatars for the live thread work |
| 11:40 | Host | Read those 3 posts. Know the names before you say them on air |
| 11:50 | Deck driver | Screen share switching tested: deck to GHL and back, twice |
| 11:55 | All | Room open, holding slide, host greeting the coaches who did the homework by name |
The one that breaks this session. Sending a live SMS from a sub account with no number attached. Send one test to your own phone at 11:25 and watch it arrive before you go live.
02
Verbatim, first 60 seconds
The open
Host says. Yesterday you gave your content somewhere to send people. Today is the part everyone skips. Open your DMs and scroll to the last message you sent that never got answered. Do it now, I will wait. Read it back to yourself, and notice that it asked for a call and it was probably the second thing you ever said to that person.
03
The 90 minutes
Segment by segment
| Clock CT | Min | Segment | What happens on screen | Deck |
|---|---|---|---|---|
| 12:00 | 6 | Welcome and homework roll call | Camera only. Name the three coaches whose posts you are using today | Hero |
| 12:06 | 8 | The thread that went quiet | Everyone in their own DMs. Host reads one of their own dead threads out loud first | 01 |
| 12:14 | 14 | The channel rule | Three cards, then the moment table. Ask which channel they currently use for everything | 02 |
| 12:28 | 7 | Speed decides it | Stat row. Send the live SMS to your own phone here and hold it up when it lands | 03 |
| 12:35 | 20 | The Priming System, built in GHL | Switch to GHL. Build all four steps. Keep the deck flow diagram up on the second screen for orientation | 04 |
| 12:55 | 10 | Starters that sound human | Back to deck. Read the bad column out loud in a flat voice, then the good column normally | 05 |
| 13:05 | 15 | Objections, live on their threads | The objection table, then work the three homework threads the moderator pulled | 06 |
| 13:20 | 5 | Soft pitch and hard pitch | Two cards. Name the signal that moves you from one to the other | 07 |
| 13:25 | 5 | Homework and Day 3 | Four boxes and three messages. Say plainly that Day 3 runs 120 minutes and ends with the reveal | 08 |
Timing risk. The GHL build at 12:35 is the segment that eats Day 2. Hard stop at 12:55 even if the fourth step is half built, because the objection work at 13:05 is what makes people show up for Day 3.
04
Moderator, during
Chat plan
- 12:10. Ask the room to paste the last line of a thread that went quiet. Collect, do not respond.
- 12:30. Post the channel rule in one line so it is screenshot ready.
- 12:40. While GHL is on screen, answer setup questions in chat so the host never breaks the build.
- 13:05. Hand the host the three homework threads in order, with the coach name each time.
- 13:25. Post the Day 3 link and the time, and say out loud in chat that Day 3 is two hours.
05
Verbatim, last 60 seconds
The close
Host says. Tonight, one page, four boxes: lead magnet, first message, second message, the ask. Then write three messages with what we just did and send the first one to a thread that went quiet. Bring me what they said. Tomorrow is Conversion, it runs two hours instead of ninety minutes, and the last half hour is the thing I have not talked about yet. 12 Central.
06
Within 3 hours
After the session
15:00 CT
Recap email
3C 2.6, Day 2 recap and homework. Confirm it sent.
17:30 CT
Daily SMS
Homework reminder plus replay link.
19:00 CT
Missed Day 2
3C 5.2, aimed at Day 3 rather than at the replay.