Conversion Systems and the next step, run of show

Internal document. Two hours, and the last thirty minutes are the next step: booking a 15 minute strategy call with the team, then the in-person Operator Workshop. Everything before 13:25 exists to earn that thirty minutes, so protect the teaching and do not start the next step early.

On air12:00 to 14:00 PM CT
HostDan Effinger, Head of Sales
Next step at13:25 CT, not before

Open the Day 3 deck

Before you go live

Pre flight

Clock	Who	What
11:20	Deck driver	Load go.arfunnel.io/3c-challenge/book-a-call in a tab and confirm the calendar at the top loads and shows open times. This is the one link that cannot fail today
11:25	Deck driver	GHL open on the pipeline view with the demo contacts staged across all six stages
11:35	Moderator	Have the booking link and the workshop link ready to paste as one message
11:40	Host	Dan reads the next-step lines in section 05 out loud once. No price, no seat count and no workshop length is said on air
11:55	All	Room open. Say once, early, that today runs two hours

Say exactly this, nothing more. Book a 15 minute strategy call at go.arfunnel.io/3c-challenge/book-a-call. The Operator Workshop is in person, in Dallas, capped at 5 coaches per workshop. Call slots for challenge attendees are held until Wed Nov 4 at 11:59 PM Central. Prices, dates and the workshop length are handled on the call, never on air.

Verbatim, first 60 seconds

The open

Dan says. Day 1 you gave your content somewhere to send people. Day 2 you built the conversation that happens when they get there. Today we make it stop depending on whether you remembered. Two hours, and I'll tell you now so nobody is surprised: at the end, I'll show you how to book a 15 minute strategy call with our team, and what our in-person workshop is. You can stay or leave, and either is fine.

The 120 minutes

Segment by segment

Clock CT	Min	Segment	What happens on screen	Deck
12:00	5	Welcome and where we are	Camera only. Name the two hours and name that the next step comes at the end	Hero
12:05	10	If it is not in the CRM	The four places their leads currently live, then the six stage table	01
12:15	10	Scoring and segmentation	Three signal cards. Make the room score one real lead out loud	02
12:25	12	The Follow-Up Formula	The eight dot graphic. Ask how many touches they currently send, take answers	03
12:37	23	The eight touches, built live	Switch to GHL. Build the cadence. Show the day gaps, not just the copy	04
13:00	15	Find your bottleneck	Four measures on screen. Everyone runs their own numbers. Take three out loud	05
13:15	8	What it looks like running	The client numbers, each read with its own framing: highest month, biggest month	06
13:23	2	The turn	Camera only, no slide. Ask who wants the version where this is already built	None
13:25	20	Book your call	Dan reads the section 05 lines. Booking page on screen the whole time, then the workshop cards	07
13:45	5	How the call works	Four steps. Say twice that booking is not buying	08
13:50	10	Live Q and A	Stay on section 08 with the booking link visible. Answer until the questions stop	08

Do not start the next step early. If the GHL build at 12:37 overruns, cut the bottleneck segment at 13:00 to ten minutes and the proof segment at 13:15 to five. The next step starts at 13:25 whatever happened before it.

Moderator, during

Chat plan

12:28. Ask how many follow up touches they send. Most answers will be one or two. Feed the count to Dan.
13:00. Post the four measures as a plain list so people can fill them in.
13:25. Nothing in chat during the first four minutes. Let Dan talk.
13:29. Post go.arfunnel.io/3c-challenge/book-a-call once, on its own line, with no other text.
13:45. Post the booking link and the workshop link (go.arfunnel.io/workshop) as one message. Repost at 13:55.
Throughout Q and A. Log every objection verbatim. That list is what the calls are built from.

Verbatim, 13:25 CT, read it as written

The next step, spoken

Dan says. So here's where we are. You've seen all three now. Content that leads somewhere. Conversations that turn into calls. Follow-up that closes. Knowing it and running it are two different things.

Dan says. Most people take notes, get fired up, and a month later nothing has changed. Not because they didn't get it. Because building it alone, around a full client load, is where it stalls.

Dan says. So here's the next step. Book a 15 minute strategy call with our team. The link is on screen and in the chat right now, and the calendar is right at the top of that page.

Dan says. On that call we look at your numbers. Where your leads come from, and where they go quiet. We map what you saw these three days to your business, live. And you get a straight answer on what to build first.

Dan says. If you'd rather have it built with you, in the room, that's our Operator Workshop. It's in person, in Dallas, and we cap every workshop at five coaches. Whether it fits your business is what the call is for. I'm not going to sell it to you off a slide.

Dan says. Booking isn't buying. There's no payment on that page. We're holding call slots for challenge attendees until Wednesday the 4th, 11:59 Central.

Verbatim, last 60 seconds

The close

Dan says. Three days ago your content had nowhere to send anyone. You have the map now, and you can go build it yourself, and some of you will. If you want it mapped to your business, book 15 minutes with our team, the link is in the chat. If you want it built with you in person, ask about the Operator Workshop on that call. Call slots for challenge attendees are held until Wednesday the 4th at 11:59 Central. Thank you for three days.

Within 3 hours

After the session

14:00 CT

The next-step email

3C 3.1, Day 3 replay and your next step. Book a Call first, the workshop second.

16:00 CT

SMS Day 4

With the booking link, go.arfunnel.io/3c-challenge/book-a-call.

20:00 CT

Two more sends

3C 3.2 what the workshop looks like, and 3C 5.4 for the coaches who missed all three.

Booking page, test it first Operator Workshop page Day 3 deck Day 3 replay page