The Coach's Arsenal

Everything a coach needs to be successful, period.

Eight free trainings that show you how to get better leads, turn more of them into booked calls, and keep the follow-up running without you.

What you get
The Ultimate CRM MasterclassTier 1 1 The Ultimate CRM Masterclass
Tier 2 · The Trifecta
1Avatar 2Lead Magnet 3Content
Tier 3 · The 4 Funnels
1The Manychat KillerManychat Killer 2Link-In-BioLink-In-Bio 3Automated ApplicationAutomated Application 4Automated OnboardingAutomated Onboarding
Masterclass
The CRM masterclass, about 20 minutes
Sent to your inbox when you grab the Arsenal below
Want the whole Arsenal?
Drop your details in and we'll send the masterclass, the Trifecta and the four funnels straight over. Takes about ten seconds.
Add your Instagram and phone and we'll send the advanced resources: the swipe files, the SMS scripts and the build-out checklists most people never see.
No cost, no pile of follow-up junk. Just the Arsenal in your inbox.
Free masterclass · The CRM piece

Your best leads are
falling through the cracks.

Most coaches we meet are running a six-figure business out of their DMs, their inbox, three sticky notes and a memory that swears it'll follow up "tomorrow." It works right up until it doesn't. Somebody who was ready to pay you slips through, and you never even find out. That is the exact leak this masterclass is about.

Every lead lands in one place.

The person who commented on your reel, the one who booked and no-showed, the old client thinking about coming back. They all sit in one list instead of scattered across four apps and your own head.

The follow-up happens whether you remember or not.

You already know the fortune is in the follow-up. A CRM just makes sure it actually goes out, so the sale doesn't quietly depend on how busy your week got.

You can finally see what's working.

Where leads come from, which ones turn into calls, which ones turn into cash. Once you can see it, you stop guessing and start pouring fuel on the stuff that pays.

Masterclass
Why Every Coach Needs A CRM
The free masterclass · about 20 minutes
Want the CRM masterclass?
Drop your name and email on the next screen and we'll send the whole thing over, plus the rest of the Arsenal. Takes about ten seconds.
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No cost, no wall of follow-up junk. Just the masterclass in your inbox.
The Trifecta · 3 pieces most coaches miss

The 3 pieces winning coaches have dialed in.

We've watched 1,300+ coaches put up more than $30M+ in revenue, and we've sat through over a thousand sales calls looking for the pattern. Turns out the coaches who win almost always have three pieces dialed in that everybody else is quietly missing.

1 Avatar · The Who 2 Lead Magnet · The What 3 Content · The How

The coaches who win have 3 critical pieces in place that most other coaches miss.

AVATAR LEAD MAGNET CONTENT
Closest match
Pick A Corner

Mouse toward a corner. The matching training surfaces here.

01
Avatar · The Who

It's probably not your closing. It's who you're talking to.

"My DMs are full of tire-kickers…"

The surgical-precision method for describing your buyer down to what she's saying at 2am.

Result One coach: 75K 130K followers in 12 months.
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Avatar training preview
What you'll walk out knowing
  • The exercise that finds your real buyer hiding inside your last 5 paying clients.
  • The one-sentence rewrite that took one coach from 75K to 130K followers in 12 months.
  • The 2am test: describe your buyer down to the words she's saying the night before she pays you.
  • Why "I help women" stops working in 2026. The swap is one word.
  • The halo effect that pulls in adjacent buyers. Same offer, same price.
02
Lead Magnet · The What

A great freebie with a boring title still dies.

"My freebie isn't pulling leads…"

The freebie's fine. The title's the leak. The right title gets forwarded to three friends inside an hour.

Result 1.2% 18% opt-in rate on the same offer.
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Lead magnet training preview
What you'll walk out knowing
  • The 3-part title formula that turns a generic PDF into something people forward to their friends. Number, person, outcome.
  • Why "Free Metabolism Guide" dies in the inbox, and "17 metabolism-boosting steps for night-shift nurses" gets opened.
  • The Lily Pad method. Strangers booking calls without you having to pitch them.
  • Why SMS beats every channel by 5x. 98% open, 75% reply, 95% read in 3 min.
  • The 4-step lead chase that turns a $0 freebie into a 30-minute closed deal the same day.
03
Content · The How

Loads of coaches post every day. Way fewer turn any of it into clients.

"I'm posting but nothing's hitting…"

The title's not the leak here. The calendar is. What goes on it matters more than how much you post.

Result One coach ships 2,100 posts a year.
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Content training preview
What you'll walk out knowing
  • More. Better. New. The cadence that ships one coach 2,100 posts a year without burning out.
  • The 3 pinned posts every visitor sees first. Plus the one that actively repels buyers.
  • The question-box trick. 20 reels' worth of content out of your audience in one hour.
  • Why volume isn't the problem. The calendar is.
  • The 30-min-a-day system. Down from three hours.
The Four Buckets

Nearly every coach we meet is stuck in one of three buckets. The money lives in the fourth one.

From where you're sitting these feel like totally different problems. From out here they're the exact same one wearing different hats.

The Influencer

Big following. Great content. Zero leads.

The Perfectionist

Great plan. Never posts. Nobody can hire the coach they can't find.

The Helper

Speaks to everyone. Sells to nobody.

The Trifecta-Enabled Coach

Avatar + Lead Magnet + Content, all three correlating, is where the money shows up.

Avatar + Lead Magnet + Content

When Avatar + Lead Magnet + Content click… the right people throw their hands up and yell "Take my money."

"Avatar, Lead Magnet, Content. All three have to correlate. That's the whole game." Mike Crowson, Founder, AR Funnel
See the machine that runs it ↓
The Automation Playbook

Four Automations. Infinite Scale.

More leads coming in, better conversations when they do, faster follow-up on the ones ready to move, and an onboarding that runs itself. Four of the 18 workflows we build for coaches.

1,300+ coaches $30M+ in client revenue
Funnel 01

The Manychat Killer

Instagram comment to booked discovery call. No manual DMs.
No copy-pasted links. No more ManyChat flagging your account.

  • They comment a keyword, the DM goes out on its own, and the opt-in captures name, phone and email.
  • The thread moves to text, where 97% of messages get opened inside five minutes.
  • A macro calculator you can hand out if you have no lead magnet of your own yet.
  • Texts, emails, calendar, forms and contracts in one place instead of a separate ManyChat login.

Get The Arsenal
Life as a solo coach
✕ Without AR Funnel
✕
Copy-pasting DM replies at 11pm
Every new comment = 30 seconds of manual work you'll never get back.
✕
ManyChat flagging your account
No strategy means your DMs read as spam. Instagram notices.
✕
Leads ghost between DM and call
By the time you follow up, they've already talked to another coach.
✕
Comment to DM to link handoff is broken
Every extra step drops 40% of the interested audience.
✕
You're the bottleneck
Bigger reels = more DMs = less sleep. You can't scale past ~$15K/mo.
Life with the stack
✓ With AR Funnel
✓
Comment triggers in 3 seconds 3S FIRE
Auto-DM, lead magnet, text sequence. All of it, while you sleep.
✓
Under 60 seconds, SMS hits 77% OPEN
77% of leads texted end up on a call.
✓
Discovery calls booked 24/7 24/7 BOOKED
Pre-qualified, pre-sold, confirmed. You just show up and close.
✓
Instagram-safe messaging cadence 0 FLAGS
Randomized timing + warm-up logic keeps your account out of the flag zone.
✓
Handles the volume 10× READY
Post a viral reel? The funnel absorbs 10× the volume.
First month running it I booked 23 discovery calls without touching Instagram once. The DMs keep flowing while I'm at the gym.
Ali R.$30K/mo online coach
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The Receipts
1,300+
coaches built
$30M+
in coaching sales
1,000+
sales calls studied
77%
SMS conversion under 10 min

We didn't dream these numbers up for a landing page. They come from real coaches who ran real businesses on this system.

1,300+ Coaches · $30M+ in client revenue

We didn't write these. The coaches did.

We went from manually DMing every comment to a fully automated pipeline. First month we booked 23 calls without touching Instagram once.
AR Funnel Client
$30K/mo
If Jay Cutler texted you after you grabbed his eBook, you'd buy everything he offered. That's the power of immediate, personalized follow-up.
AR Funnel
7 to 14 days from contract to first session. Every client onboarded the same proven way.
AR Funnel Client
7-figure coach
Questions

The stuff coaches actually ask us.

What is the AR Playbook and what do these automations actually do?+
Four conversion funnels built on a single platform. Comment-to-DM that turns Instagram engagement into booked calls. A link-in-bio funnel that captures cold traffic and follows up by SMS in under 10 minutes. An automated application that closes the gap between intake and call. An onboarding sequence that gets new clients live in 7 to 14 days. Each one replaces a stack of 6+ tools.
Do I need to be tech-savvy to use this?+
No. We build everything for you. Setup, customization, implementation, training. You show up and use it. If you can send a text message, you can run this system.
How long does it take to get set up?+
7 to 14 days from contract to first lead through the system. Everything customized to your offer, voice, and pipeline.
Can I keep using Trainerize or Everfit for my programming?+
Yes. AR Funnel handles every stage before delivery. Your training platform stays your training platform. We integrate with the major ones cleanly.
Is there a contract or long-term commitment?+
No contracts. No term limits. You stay because the system works.
What platform is this built on?+
The entire system runs on GoHighLevel. We build the funnels, automations, SMS templates, and integrations on top of it. You get one login, one dashboard, one platform that replaces eight.

On the fence? The call's free and there's no pitch trap. Grab a time below and we'll talk it through.

Book Your 1-on-1 Call

Grab a time that suits you.

We'll walk you through exactly how the four funnels would run for your specific coaching business.

No contracts 7 to 14 day setup We build it for you $30M+ generated
AR Funnel
The #1 Automation System for online coaches.
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