The Chaos Stage ($35K-$65K/Month)

This Stage is supposed to be the HAPPIEST COACH. The honeymoon stage. Coaching Bliss. Mainly because the revenue is real, but if that's not how they feel, odds are it's because they wish they were more profitable, and they can't figure out where all their money and time went.

At this point, this coach has probably thought: A) "I'm drowning trying to manage people, I just want to go back to coaching" or B) "I'm done coaching, I want to run the business, I just have no idea how to actually lead a team."

Client pricing never got adjusted and still under charging, and margins have quietly crashed. They have made hires, but they probably weren't the right ones with bad pay structures. They could have team members making more money than they are.

Good news, they've built the business most coaches dream of and they have someone solid. They know they need to make changes, they're just not sure where to start, but they are smart enough at this point to know they need to restructure some things.

If you can relate to any of this and want a real path to $100k without burning the whole thing down, book a call to see how the next workshop can get you there.

Bi-Weekly Workshops In Dallas, TX

Limited to 5 Coaches

Secure Your Workshop

Join Mike Crowson, Bakker Shields and Dan Effinger for a 2-day intensive
where we diagnose what's going on, what decisions you need to make, and build you the roadmap that will take you to $100k.

YOUR STAGE: THE CHAOS STAGE

Revenue went up. Everything else went sideways.

These coaches built something most coaches dream of.
However revenue likely went up faster than anything else, PIF's and ads are likely how their numbers are high.
Sales and Marketing are better than ever.
And now they're managing more people, more clients, and more moving parts than they ever have.
They love where they are at, but know they can go even bigger.

And they realize that $100k a month isn't feasible by just working more hours, because they're already maxed out.
What they did to scale to this stage actively works against them at the $100k Stage, so something has to change.
In short, they scaled the revenue, but they never scaled the systems, the leadership, or the team to carry it.

We're so confident we can diagnose your bottleneck that we back it with a 100% money back guarantee.
But what coaches at this stage really want isn't persuasion... it's proof.
In fact, 55% of all workshop attendees purchase a second workshop.

Previous Attendees

Workshop meeting room
THE PROBLEM

These Coaches Have Been Solving the Wrong Problems

Most coaches at this stage think the jump to $100k is about dumping more money into ads.

Or... hiring more people to keep up the business growing.

There are three potential issues, and there could be a lot more depending on what Foundational and Awkward Years problems never got addressed. They potentially scaled a broken model, and are now running a $50k business on $25k systems.

Real Example: This coach scaled to $50k and watched their profit margin fall after ads started to crash and aren't preforming like they used to. But they hired a setter and an assistant coach to take things off their plate, but with no systems or meeting structure to manage them, the hires just created more chaos. Pricing hasn't moved since $20k. Forced to selling PIF's. MRR is super low and they're working harder than they did at $15k and bringing home like $2k more a month. Some weeks they want to burn the whole thing to the ground others they think, if I could just make $75k it would fix it.

99% of the time, the path to $100k is through more volume... but the current way the business is structured and run, it can't support the people or the clients in it.

And the coach knows this, because for every fire they put out, two more start somewhere else. Until we fix that, sustainable $100k stays out of reach.

THE "AHA" MOMENT

When Bakker Says This, Everything Clicks

"You're at $50K/month. You hired a setter and an assistant coach but never built the systems to manage them, so now they create more questions than they answer. Your pricing hasn't moved since $20K. Booked calls are down, your profit margin crashed, and you're working harder while taking home less than you did at $15K. Some weeks you just want to burn the whole thing down."

๐Ÿค” And you think:

"Dude, how does he know the exact issues I'm having in my business?"

Because it's not unique to you.

It's The Chaos Stage. It's the $35K-$65K bottleneck. What got you here is actively working against you at $100k, and the breakdown always comes down to the same five suspects: leadership, systems, pricing, data, or team.

And we will reveal which one is standing between you and your next stage, then give you the roadmap to scale to $100k without burning it all down.

Coach explaining

WELCOME TO THE OPERATOR WORKSHOP

100% money back guarantee, we can diagnose why
this coach is still in The Chaos Stage.
WHO THIS IS FOR
Thumbs up

The Perfect Fit For This If

โœ… You're actively online coaching clients
โœ… You're wanting to dial in your Ideal Client Avatar - Niche
โœ… You feel overwhelmed managing people
โœ… You have help and still work 60+hrs/week
โœ… You feel like you're stuck and don't know why
โœ… You're experiencing specific bottlenecks from your stage:
Underpriced and scared to raise prices
Team exists but nothing gets done
Sales calls make you anxious
High churn, clients not getting results
No clear planning or priorities
โœ… You're coachable and ready to implement
Thumbs down

You're NOT Ready If

โŒ In-person Trainer Only
โŒ Not coachable
โŒ Only want to run ads and not learn why they aren't working
โŒ You're solo with no plans to hire (different workshop for solopreneurs)
โŒ You just want "content ideas" (this goes way deeper - it's structural)
โŒ You want theory but won't implement (we're building, not lecturing)
โŒ You're over $200K/month (you need custom consulting, not group workshops)
THE SOLUTION

We Don't Teach Tactics.
We Diagnose Stages.

We Identify

  • Your exact stage (Foundation, Awkward Years, Chaos, Operator, Pinnacle)
  • The specific bottlenecks YOU'RE experiencing from your stage's blueprint
  • Why you feel stuck (it's not character, it's structure)
โ–ผ

Then we prescribe the frameworks that solve YOUR bottlenecks:

  • Revenue & positioning bottlenecks โ†’ Mike's domain
  • Team & operations chaos โ†’ Bakker's frameworks (3-3-3, M.O.A., H.I.R.E.)
  • Sales & conversion anxiety โ†’ Dan's Service Over Selling
โ–ผ

We Integrate

  • Q&A with each instructor in their domain
  • Panel hot seats where all 3 of us collaborate on YOUR #1 bottleneck
  • 90-day action plan customized to your stage
You don't leave with generic advice. You leave with prescribed medicine.

DAY 1: DIAGNOSIS & BOTTLENECK SOLVING

Thursday

Morning: Diagnosis

  • The 5 Stages Framework (Bakker)
  • Identify your exact stage and why you're stuck
  • Bottleneck Identification (Bakker)
  • Map which bottlenecks YOU'RE experiencing from your stage's blueprint

Mid-Morning: Revenue & Positioning

  • Solving Revenue Bottlenecks (Mike)
  • Fix underpricing, weak authority, inconsistent content

Afternoon: Operations & Sales

  • Solving Team Chaos (Bakker)
  • Install 3-3-3 Meeting System, M.O.A., H.I.R.E. frameworks
  • Solving Sales Anxiety (Dan)
  • Service Over Selling - enroll without pressure or scripts
What you'll have by end of Day 1:
  • Your exact stage diagnosed
  • Complete list of YOUR bottlenecks (written in notebook)
  • The frameworks that solve each bottleneck
  • Clarity on why you've been stuck

DAY 2: INTEGRATION &
ACTION PLANNING

Friday

Morning: Instructor Q&A (Back-to-Back)

  • Bakker Q&A (systems, operations, frameworks)
  • Mike Q&A (marketing, messaging, positioning)
  • Dan Q&A (sales, enrollment, objections)

Late Morning: Panel Hot Seats

  • Shark Tank Style Collaboration
  • Each coach presents their #1 bottleneck
  • All 3 instructors weigh in from their domains
  • 20 minutes per coach ร— 5 coaches

Afternoon: Action Planning

  • Working lunch + individual planning
  • 90-Day Action Plan (Bakker)
  • Rock-Road-Rail planning, Top 3 priorities, this week's actions
  • Closing & next steps
What you'll have by end of Day 2:
  • Personalized hot seat with all 3 instructors on YOUR bottleneck
  • Answers to your specific questions in each domain
  • 90-day action plan (Rocks, priorities, weekly actions)
  • Community access for ongoing support
Secure Your Workshop

YOUR INSTRUCTORS FOR WORKSHOPS

Mike Crowson

Mike Crowson | CEO

Authority positioning, content strategy, pricing psychology

Mike has built ARFunnel to $2M ARR by focusing on proof over persuasion.

He'll show you how to fix your positioning, build authority at YOUR stage, and price yourself correctly.

Mike handles: Revenue bottlenecks,
content, messaging, authority, pricing.

Bakker Shields

Bakker Shields | COO

Creator of The 5 Stages Framework, 3-3-3 Meeting System, Rock-Road-Rail

Bakker built the entire diagnostic framework you'll learn.

He's systematized businesses from $10K to $200K/month and can tell you exactly what's broken at your stage, and how to fix it.

Bakker handles: Diagnosis, systems, operations,
team management, strategic planning.

Dan Effinger

Dan Effinger | Head of Sales

Creator of Service Over Selling philosophy

Dan leads all sales at ARFunnel using a philosophy that eliminates pressure, scripts, and sleazy tactics.

He'll teach you how to enroll clients as yourself, not as a character you're pretending to be.

Dan handles: Sales anxiety, enrollment,
objection handling, conversion.

WHAT MAKES THIS DIFFERENT

Most Workshops Teach Tactics.
We Prescribe Solutions.

Other workshops:

"Here's how to post on Instagram"

"Here's a sales script"

"Here's how to use a CRM"

This workshop:

"You're at The Chaos Stage with The Leadership Gap"

"Here's why your profit margin crashed (hired too fast without systems)"

"Here's the exact framework that fixes it (3-3-3 Meeting System)"

"Now implement it in your notebook with us"

The frameworks aren't random tools. They're prescribed medicine for YOUR bottleneck.

You Get All 3 Instructors
Working ON Your Business

Most workshops have 1-2 instructors teaching.

This workshop

  • Bakker diagnoses your stage and prescribes systems
  • Mike fixes your positioning and revenue bottlenecks
  • Dan fixes your sales anxiety and conversion issues

Then on Day 2, all 3 sit together in panel hot seats and collaborate on YOUR #1 bottleneck.

You get sales + marketing + systems + operations perspectives on the same problem.

Secure Your Workshop
Coaches at an AR Funnel workshop
Secure Your Workshop

You Don't Leave With Notes.
You Leave With Diagnosis.

Traditional workshop:

  • Take notes
  • Get inspired
  • Go home
  • Implement nothing
  • Nothing changes

This workshop:

  • Identify your stage (written in notebook)
  • List your bottlenecks (checkboxes in notebook)
  • Learn frameworks that solve YOUR bottlenecks
  • Get personalized hot seat on your #1 issue
  • Leave with 90-day action plan

By Friday afternoon, you know:

Exactly where you are
Exactly what's broken
Exactly how to fix it
Exactly what to do Monday

WHAT YOU'LL WALK AWAY WITH

Tangible Deliverables:
Notebook 50+ page filled notebook Your stage diagnosed, bottlenecks identified, frameworks applied
Action plan 90-day action plan Your Rocks, Top 3 priorities, this week's actions
Hot seat Panel hot seat All 3 instructors collaborating on YOUR #1 bottleneck
Q&A access Q&A access With each instructor in their domain
Community Private community access Ongoing support with workshop alumni

Intangible Transformation

Thursday morning: Confused, overwhelmed, thinking "it's just me"

Friday afternoon: Clear, confident, thinking "it's not me, it's my stage - and I know exactly how to fix it"

Secure Your Workshop

THE FRAMEWORKS YOU'LL LEARN

Diagnostic Frameworks

  • The 5 Stages (Foundation, Awkward Years, Chaos, Operator, Pinnacle)
  • The Named Problems (Pricing Trap, Capacity Crisis, Leadership Gap, Accountability Void, Optimization Question)
  • The Blueprint Stack (what your business should look like at each stage)

Systems Frameworks:

  • 3-3-3 Meeting System (your complete meeting structure)
  • S.C.O.R.E. Format (weekly L10 execution)
  • D.A.I.L.Y. Sales Huddle (daily team alignment)
  • Rock-Road-Rail (quarterly planning)
  • M.O.A. (metric ownership & accountability)
  • H.I.R.E. (hiring decision matrix)
  • Rule of 3's (prioritization)

Application Frameworks:

  • Service Over Selling (Dan's sales philosophy)
  • The Operator's Toolkit (what you need at each stage)

You're not memorizing frameworks.
You're getting diagnosed and prescribed solutions.

Secure Your Workshop

WHY ONLY 5 SPOTS?

We cap every workshop at 5 coaches because:

1

Panel hot seats require time

2

Diagnosis is personal

3

Peer learning only works in small groups

4

Quality over quantity

When we hit 5, the workshop closes.

NEXT STEPS

1. Apply

Fill out the 2-minute application below.

We ask about your revenue, team size, and biggest challenges so we can prepare your hot seat.

2. We Review

Schedule a call to confirm details.

We'll review within 24 hours.

(We don't accept everyone
so we will cancel the call if we don't think we can help you.)

3. You're In

We send invoice, workshop details, and pre-work survey.

4. Show Up Ready

Dallas, Texas.

Bring your laptop.

We'll diagnose the rest together.

Secure Your Workshop
THE MOMENT IT CLICKS

You've been to events before.

You left inspired, took notes, and nothing changed.

This is different.

Thursday morning, when Bakker walks through The 5 Stages and describes your exact life - symptoms you thought were unique to you - you'll realize:

"Oh. It's not me. It's my stage."

"Other coaches at my level feel this exact chaos."

"This isn't a character flaw. It's a structural gap."

"And there's a system to fix it."

Everything after that is just prescribing the medicine.

Secure Your Workshop
Workshop session

FREQUENTLY ASKED QUESTIONS

What if I'm between stages?

Perfect.
You'll learn both the stage you're in
AND the stage you're moving toward.
That's actually ideal
because you can build systems NOW before the next bottleneck hits.

What if my bottleneck isn't covered?

Highly unlikely.
We've diagnosed hundreds of coaching businesses - the bottlenecks are predictable by stage.
But if yours is unique,
that's what the panel hot seat is for.
All 3 of us will work on it together.

Can I bring a team member?

No.
This workshop is for the business owner/founder only.
You'll bring back the frameworks and teach your team,
but the diagnosis and strategic work must be done by you.
We will have the hard convos about the team
and how you need to manage them.

IF YOU WANT- You can purchase a second ticket for them for $2,500 each additional person.

What if I can't make the dates?

We run these monthly.
If this one doesn't work,
we'll put you on the list for the next one.
First come first serve.

I'm not on ARFunnel yet, can I still attend?

Yes.
The frameworks work regardless of your CRM.
That said, if you want to switch to AR,
we can help with that too.

What if I need to cancel?

Full refund if you cancel 30+ days before.
We can also find a new date as we host these monthly.

50% refund if 15-29 days before.

No refund if less than 14 days (we've turned away other coaches to hold your spot).

Will this be recorded?

Yes for content. Not for replay.

What's the dress code?

Dress the part. You will be on camera.

Where do I stay?

We'll send hotel recommendations near the venue.

P.S. - Why This Works

Most coaches are stuck because they're solving the wrong problems.

They think:

"I need better content" (but the real issue is positioning for their stage)

"I need to hire someone" (but they don't know WHO
because they haven't diagnosed the bottleneck)

"I need more sales training" (but the issue is actually fulfillment capacity,
not conversion)

You can't fix what you can't diagnose.

That's what we do on Thursday morning.

The rest of the workshop is just applying the frameworks that fix YOUR specific bottlenecks.

See you in Dallas!

Secure Your Workshop