1,300+ coaches
·
$30M+ in coaching sales
·
1,000+ recorded sales calls
The Trifecta
Avatar
Your followers
won't pay your rent.
If you don't know your buyer, how do they know you? Press play.If you don't know your buyer, how do they know you?
Inside this training
What you'll walk out knowing.
- How to find your real Avatar hiding inside your last 5 closed clients. The worksheet persona is always wrong.
- The 2am test: describe your buyer down to the words she's saying at 2am the night before she pays you.
- The one-sentence rewrite that took one of our coaches from 75K to 130K followers and his first six-figure month, with the same offer.
- Why "I help women" stops working in 2026. The swap is one word.
- The halo effect that pulls in adjacent buyers. Same offer, same price.
“Stop trying to help everyone.
Solve one problem for one person.”
Solve one problem for one person.”
Mike Crowson · Founder, AR Funnel
1,300+ Coaches Trust AR Funnel to Run Their Business
The shift
What changes when Avatar clicks.
"I help everyone." Vague. Stuck.
"I help [specific person]." Sharp. Pulling.
DMs full of tire-kickers
DMs ask "how do I work with you?"
Generic hooks scrolled past
Hooks built for one person stop the scroll
Close rate inconsistent, every call feels different
Close rate doubles, same script, new outcome
Three coaches I talk to every week.
One fix for all of them.
One fix for all of them.
All working hard. None getting leads. Same leak, three flavors.
The Influencer
30k followers. Sharp hooks. But when the DMs open up, it's other coaches asking how to grow. Not buyers.
The Perfectionist
Three drafts in the notes app. Filming setup in the corner. The first post still hasn't gone up because the lighting isn't right yet.
The Helper
Every post is a value bomb. Every comment gets a paragraph reply. The bank account doesn't move.
The Trifecta-Enabled Coach
When Avatar+Lead Magnet+Content click...
The right people throw their hands up
and yell…
and yell…
“Take my money.”
Skip the video?
Send me the Avatar training.
30 minutes at a whiteboard. The same walkthrough I give coaches on the phone.
1,300+ coaches trained
$30M+ in revenue
No spam, ever
Want to know which piece is your leak?
Drag your cursor to a corner. Whichever one pulls hardest is probably the one to fix first.
Closest match
Pick A Corner
Mouse toward a corner. The matching training surfaces here.