1,300+ coaches · $30M+ in coaching sales · 1,000+ recorded sales calls
The Trifecta
Lead Magnet

A bad title kills a great freebie.

Generic freebies sit on hard drives. The right title gets forwarded to three friends inside an hour. Press play. I'll show you the formula.The freebie's fine. The title's the leak. Press play.

Inside this training

What you'll walk out knowing.

  • The 3-part title formula that turns a generic PDF into something people forward to their friends. Number, person, outcome.
  • Why "Free Metabolism Guide" dies in the inbox. Why "17 metabolism-boosting steps for night-shift nurses" gets opened on the same list.
  • The Lily Pad method for getting strangers to book calls with you without having to pitch them.
  • Why SMS beats every other channel by 5x: 98% open, 75% reply, 95% read in 3 minutes.
  • The 4-step lead chase that turns a $0 freebie into a 30-minute closed deal on the same day.
“The title is the sale.
Everything else is delivery.”
Mike Crowson · Founder, AR Funnel

1,300+ Coaches Trust AR Funnel to Run Their Business

The shift

What changes when the title clicks.

"Free Metabolism Guide"
"17 metabolism-boosting steps for night-shift nurses"
1.2% opt-in rate
18% opt-in rate on the same offer
Freebie that goes nowhere
$0 freebie that books 30-minute closed calls
"Just opted in, never replied"
SMS replies inside 10 minutes
1,300+ coaches
built
350 active right
now
$30M+ in coaching
sales
1,000+ calls
studied
Three coaches I talk to every week.
One fix for all of them.
All working hard. None getting leads. Same leak, three flavors.
The Influencer

30k followers. Sharp hooks. But when the DMs open up, it's other coaches asking how to grow. Not buyers.

The Perfectionist

Three drafts in the notes app. Filming setup in the corner. The first post still hasn't gone up because the lighting isn't right yet.

The Helper

Every post is a value bomb. Every comment gets a paragraph reply. The bank account doesn't move.

The Trifecta-Enabled Coach

When Avatar+Lead Magnet+Content click...
The right people throw their hands up
and yell…
“Take my money.”
Skip the video?

Send me the Lead Magnet training.

30 minutes at a whiteboard. The same walkthrough I give coaches on the phone.

1,300+ coaches trained $30M+ in revenue No spam, ever
Want to know which piece is your leak?

Drag your cursor to a corner. Whichever one pulls hardest is probably the one to fix first.

AVATAR LEAD MAGNET CONTENT
Closest match
Pick A Corner

Mouse toward a corner. The matching training surfaces here.