Full Suite Funnel Pack
Internal Asset. v1
Every email, DM, ad script, CTA line and live URL for the $200 Full Suite funnel. All copy below is verbatim and ready to load into GHL.
Section 1
End to end, with live URLs. Green = working today. Gold = changes when Stripe flips on.
| Step | Asset | Live URL | Status |
|---|---|---|---|
| 1. Traffic | Reels + ads, CTA comment SYSTEMS (scripts in Section 4) | Instagram, delivered by the GHL DM flow | Live Now |
| 2. DM delivery | SYSTEMS keyword flow sends the lander link | go.arfunnel.io/products/full-suite | Live Now |
| 3. Lander | $200 Full Suite sales page | go.arfunnel.io/products/full-suite | Live Now |
| 4. Checkout | Today: 60-second diagnostic captures intent, team completes the $200 order same day | go.arfunnel.io/quiz-bottlenecks?product=full-suite&intent=buy-200 | Stripe Flip |
| 5. Thank you | Confirmation + hub + first move + credit explainer | go.arfunnel.io/products/full-suite-thanks | Live Now |
| 6. Member hub | All four kits + build order | go.arfunnel.io/products/full-suite-hub | Live Now |
| 7. Kit pages | The four product pages inside the suite | lead-magnet-kit, icp-messaging-kit, content-plan-kit, offer-kit | Live Now |
| 8. Nurture | Email sequence E1 to E5 (Section 2) + DM sequence (Section 3), loaded in GHL | Sent from GHL | Live Now |
| 9. Single-rung downsell | Recovery flow points hesitant buyers at one rung instead | lead-magnet ($7), icp-messaging ($27), content-plan ($47), offer ($97) | Live Now |
| 10. Ascension | DM AUDIT, then the credit-redemption diagnostic, then the recorded no-call teardown | go.arfunnel.io/quiz-bottlenecks?product=full-suite&intent=redeem-credit | Live Now |
| 11. High ticket | AR 1:1 coaching / DM Mastery. The $200 suite payment applies as $200 to $500 credit on signing | Closed by the team in DMs after the teardown. No public checkout page | Live Now |
The two checkout states. Today the lander button opens the 60-second diagnostic (intent capture) and the team completes the $200 order the same day. When Stripe flips on, the same button goes straight to card checkout, the thank-you page confirms instantly, and E1 fires on payment instead of on team confirmation.
Every asset below is written to work in both states. Nothing needs a rewrite on flip day, only the trigger wiring in GHL.
Section 2
Five emails, verbatim. Trigger: Full Suite order confirmed (today: team confirmation after the diagnostic; post-flip: Stripe payment).
Subject: Your Full Suite is open. Start with rung one.
Preheader: The hub link, the build order, and the one thing to do today.
You just picked up the Full Suite. Smart money. Everything you need now lives in one place.
Your hub: https://go.arfunnel.io/products/full-suite-hub
Bookmark it. All four kits are inside, plus the build order.
Speaking of which, here is that build order. One rung a week. Do not binge all four tonight.
Week 1: First Lead Magnet Kit. Build the thing your people trade an email for.
Week 2: ICP to Messaging Kit. Lock in who it is for and what you say.
Week 3: 30/90-Day Content Plan. Put the machine on a calendar.
Week 4: Strengthen Your Offer. Score it, rebuild it, make it worth selling.
Each rung feeds the next. A coach who works one rung a week has the whole machine rebuilt inside a month. A coach who skims everything this weekend has four open tabs and zero new leads.
And do not forget the part that makes this purchase weird: your $200 is banked. It counts as $200 to $500 of credit if you ever sign with AR for 1:1 coaching or DM Mastery. Build solo and win, or sign later and your test money becomes build money.
Today's job is small. Open the hub. Open rung one. Block 45 minutes this week.
Want eyes on your build? DM SYSTEMS to us on Instagram.
Mike
Subject: Did you open rung one yet?
Preheader: 45 minutes before Sunday. That is the whole assignment.
Quick check. No guilt trip.
Two days ago you unlocked the Full Suite. Rung one is the First Lead Magnet Kit. Have you opened it yet?
If yes: good. Pick one of the five formats, fill in the template, and get an ugly first draft out of your head and onto a page. An ugly draft can be fixed. A perfect plan in your head helps nobody.
If no: also fine. Life happens. Here is the direct link so you do not even have to find the hub:
https://go.arfunnel.io/products/lead-magnet-kit
Block 45 minutes before Sunday. That is the entire assignment for week one.
Here is the pattern I see over and over: coaches do not fail with this material because it is hard. They fail because week one quietly becomes week three, and the suite becomes a folder they paid for.
You did not pay $200 for a folder. You paid for a machine. The machine gets built one rung a week, and rung one takes less than an hour to start.
Stuck on anything at all? Reply to this email, or DM SYSTEMS to us on Instagram and a real human will point you straight.
Mike
Subject: $115K, working less. Here is the boring part.
Preheader: Jared did not get louder. He got systems.
Let me tell you about Jared Hamilton.
Coach. Great at coaching. Terrible at marketing, by his own admission. When we met him he was posting daily, running on caffeine and hope, and his income depended entirely on how loud he could be that week.
Last year he did $115K. Working less. Not a little less. Whole days back.
Here is the boring truth behind that number: Jared did not find a magic hook. He did not go viral. He built systems. A lead magnet that pulled the right people in. Messaging that made them feel seen. A content plan that ran whether he felt inspired or not. An offer that was actually worth what he charged.
Sound familiar? It should. Those are the four rungs sitting in your hub right now.
The difference between Jared and the coaches still grinding is not talent. It is that his machine works while he sleeps, and theirs resets to zero every morning.
You are most of a week in. Rung one should be drafted, maybe done. Keep going. Rung two is where your lead magnet takes shape, and it makes every rung after it easier.
Want to see how your build compares to the systems Jared runs? DM SYSTEMS to us on Instagram and ask.
Mike
Subject: Your $200 is worth up to $500 now
Preheader: The credit-to-sign math, and the 60-second next step.
Nine days in. Time to talk about the part of the Full Suite most people read too fast.
Your $200 did not just buy four kits. It is banked as credit. If you sign with AR for 1:1 coaching or DM Mastery, that $200 comes off your package: $200 minimum, up to $500 depending on tier.
Read that again. You spent $200 testing us, and the test money becomes build money. Up to $500 of it. Nobody loses money here.
Two honest paths from where you sit.
Path one: keep building solo. The kits work. Work them and win. Your credit does not expire while you build.
Path two: have us build it with you. Same four systems, except we are in your corner on the messaging, the funnel, the DMs, all of it.
If path two is even slightly interesting, the next step is not a sales call. It is a 60-second diagnostic that shows us your bottleneck before anyone talks:
https://go.arfunnel.io/quiz-bottlenecks?product=full-suite&intent=redeem-credit
Mention FULL SUITE when it asks where you came from. That flags your credit, and the team maps your numbers to the right package before you commit to anything.
The diagnostic is the easy step. Take it.
Mike
Subject: No call. One word.
Preheader: DM AUDIT and we tear your funnel down for you.
Two weeks with the suite. Wherever you are in the build order, this is the simplest email I will ever send you.
DM us the word AUDIT on Instagram.
That is it. No call. No application form. No 45-minute Zoom where someone reads a script at you.
Here is what happens instead: you send AUDIT, we ask for a link to your funnel, your profile, whatever you have built so far. Then we record a teardown. Where leads leak. What the messaging misses. Which rung needs work first. You get it as a video you can watch between clients.
Why no call? Because you are a coach, not a free afternoon. And because the work speaks for itself. If the teardown is useful, you already know what working with us feels like. If it is not, you lost nothing and you keep the tape.
And remember what is sitting on the table: your $200 Full Suite purchase is banked as $200 to $500 of credit if you ever sign. The teardown is how most people decide whether they want to use it.
One word. AUDIT. We will take it from there.
Mike
Section 3
Runs in GHL conversations. Verbatim message copy. Triggers noted per message.
You are in. Welcome to the Full Suite. Everything lives in your hub: https://go.arfunnel.io/products/full-suite-hub
Start with rung one, the ICP to Messaging Kit, and give it 45 minutes this week. One rung a week and the whole machine is built in a month.
One more thing: your $200 is banked as $200 to $500 of credit-to-sign, so your test money is never wasted. Questions? Reply here. A real human reads these.
Quick check-in. Did you open rung one yet?
If yes, reply DONE and I will tell you exactly what week two looks like.
If not, here is the direct link: https://go.arfunnel.io/products/icp-messaging-kit. The whole assignment is 45 minutes before Sunday. You paid for a machine, not a folder. Let us get rung one drafted.
Saw you started the Full Suite checkout and stopped at the diagnostic. Totally fair, it is an unusual checkout, so here it is straight: finish the 60 seconds and the team completes your $200 order the same day. Card checkout is coming; this is the bridge.
Pick it back up here: https://go.arfunnel.io/quiz-bottlenecks?product=full-suite&intent=buy-200
One thing worth knowing before you decide: the Full Suite is the only rung on the ladder where your money multiplies. $200 banks as $200 to $500 of credit if you ever sign with AR. Buy the four kits separately and you pay $178 for $178 of credit. The extra $22 buys up to $322 more.
If the bundle is too much right now, start with the $7 rung instead: https://go.arfunnel.io/products/lead-magnet
If you were already sold, finish here: https://go.arfunnel.io/quiz-bottlenecks?product=full-suite&intent=buy-200
Closing the loop so I am not that account that messages you forever.
If the timing is wrong, no stress, the ladder is not going anywhere. If something about the offer did not land, reply and tell me what, I read every one of these.
And if you were just busy: 60 seconds finishes it and the team handles the rest the same day. https://go.arfunnel.io/quiz-bottlenecks?product=full-suite&intent=buy-200
You have had the suite for two weeks, so here is the next door.
Reply AUDIT and we will tear down your funnel for you. No call, no pitch. You send your links, we record a teardown video: where the leads leak, what the messaging misses, which rung to fix first.
It is the fastest way to find out what your $200 to $500 credit could actually build. One word: AUDIT.
Section 4
Three reels, 60 to 100 words each, spoken to camera, verbatim. CTA on all three: comment SYSTEMS.
Quick math for coaches. Buying my four marketing kits one at a time costs $178. The Full Suite costs $200. Why would anyone pay $22 more? Because the suite banks as up to $500 of credit toward us building your funnel with you. The $178 path buys kits. The $200 path buys kits plus a head start on the whole machine. That extra $22 is the cheapest leverage on the internet. Comment SYSTEMS and I will send you the breakdown.
Your problem is not that you need another free PDF. You have 30 of those. Your problem is the order. Lead magnet, messaging, content plan, offer. Four systems, built in sequence, each one feeding the next. That is the difference between coaches who post daily and stay broke and coaches who post less and stay booked. I bundled all four builds into one suite with the exact build order, one rung a week. Comment SYSTEMS and I will send it to you.
A coach named Jared made $115K last year, working less than he ever has. He did not get luckier. He got systems. A lead magnet that filled his list. Messaging that sounded like him. A content plan that ran without him. An offer people said yes to. I packaged those exact four builds into the $200 Full Suite, and every dollar banks as credit toward us building it with you. Comment SYSTEMS and I will send you the suite.
Section 5
Two keywords carry this funnel. L3 SYSTEMS acquires. L5 AUDIT ascends. Use these exact lines.
| Level | Keyword | Where it runs | Exact CTA lines | Destination |
|---|---|---|---|---|
| L3 (primary) | SYSTEMS | Reels, ad scripts, captions, E1 to E3, thank-you page | Reel: "Comment SYSTEMS and I will send you the suite." Caption: "Comment SYSTEMS and the build order lands in your DMs." Email: "DM SYSTEMS to us on Instagram and a real human will point you straight." |
GHL keyword flow sends go.arfunnel.io/products/full-suite |
| L5 (ascension) | AUDIT | E4 and E5, day-14 ascension DM, stories to warm audiences | DM: "Reply AUDIT and we will tear down your funnel for you. No call, no pitch." Email: "DM us the word AUDIT on Instagram." Story: "DM AUDIT. We tear it down, you keep the tape." |
Audit path: credit-redemption diagnostic, then the recorded teardown, then 1:1 coaching / DM Mastery with the $200 to $500 credit applied |