Funnel Pack

E1 / Send at 0h

Subject: Your Strengthen Your Offer kit is ready

Preheader: Access inside. Open the scorecard first.

You made a smart call.

Most coaches at six figures do not have a traffic problem. They have an offer problem. You just bought the fix.

Your kit is live right here:

Open the Offer Kit: https://go.arfunnel.io/products/offer-kit

Inside you will find the 8 dimension scorecard, the rebuild frameworks, and the pricing and proof modules. It is built to be worked in order, and the order starts with one non negotiable step.

Score your current offer before you rebuild anything.

The scorecard takes about 11 minutes. It hands you one number for each of the 8 dimensions, and your lowest number is your first fix. Skip this step and you will rebuild the part of your offer that was already fine.

Tomorrow I will send you the fastest way to run that score and what your numbers actually mean.

Bookmark the kit. Open the scorecard. That is the whole assignment today.

Mike
AR Funnel

P.S. Stuck on anything? Reply to this email. A real human reads these.

E2 / Send at +1 day

Subject: Score your offer in 11 minutes

Preheader: One number tells you what to fix first.

Quick win day.

Open the scorecard in your kit and rate your current offer on the 8 dimensions: promise of the result, specificity, urgency, proof, risk reversal, delivery model, price to value gap, and ascension path. One score each, 1 through 10.

Eleven minutes. That is the whole exercise.

Here is why it matters. When revenue stalls, almost every coach assumes it is a reach problem and goes hunting for more content, more followers, more ads. Then they burn three months feeding a weak offer more attention.

The scorecard flips that. Your lowest scoring dimension is the leak. Fix the leak before you pour in more water.

Two rules while you score:

1. Score the offer you actually sell today, not the one in your head.
2. If you hesitate between two numbers, take the lower one. Hesitation is data.

When you finish, you will have one dimension circled as your first fix, and the kit has a rebuild module for each one. Go straight to the module that matches your lowest score.

Your kit is here: https://go.arfunnel.io/products/offer-kit

Score it today. Reply with your lowest dimension if you want a sanity check.

Mike

E3 / Send at +3 days

Subject: Brad tripled his income with the same audience

Preheader: Zero new followers. One rebuilt offer.

Let me tell you about Brad Dunn.

Brad is a coach who came to us stuck at the same monthly revenue for over a year. His content was good. His audience was warm. His calendar had calls on it. And his income would not move.

Brad assumed he needed more reach. More posts, more reels, maybe ads. The usual prescription.

We scored his offer instead. Two dimensions came back weak: the promise was vague and the price to value gap was upside down. He was selling coaching when his buyers wanted a specific outcome with a deadline attached.

So Brad did not touch his content. He did not run a single ad. He rebuilt the offer around one named result, restructured the price, and relaunched to the exact same audience.

Brad tripled his income. Same followers. Same email list. Same calendar. The only variable that changed was the offer.

That is the entire thesis of the kit you bought. Offer, not reach. The audience you already have is big enough to pay you far more than it currently does, if the thing you put in front of it is strong on all 8 dimensions.

If you have not scored your offer yet, that is the move today: https://go.arfunnel.io/products/offer-kit

Your Brad moment is one rebuild away.

Mike

E4 / Send at +5 days

Subject: Your $97 just became a credit

Preheader: Full Suite is $200. You pay $103.

Straight math today, no story.

The Full Suite is every system we sell in one stack: the offer kit you already own, the ICP to messaging system, the 30 and 90 day content plan, the lead magnet builder, and the member hub that ties it all together.

It is $200.

You already paid $97 for Strengthen Your Offer, and that $97 counts as a credit when you sign. So your number is $103.

$200 minus your $97 credit = $103 for everything else we make.

Why it matters in sequence: the offer kit fixes what you sell. The rest of the suite fixes how the right people hear about it and what they see when they do. Strong offer plus matched messaging plus a content engine is the whole machine, not a pile of PDFs.

If the rebuild you started this week is working, this is the logical next move while your $97 credit is on the table.

See the Full Suite here: https://go.arfunnel.io/products/full-suite

Questions before you commit? Reply and ask. You will get a straight answer, including do not buy this yet if that is the true answer.

Mike

E5 / Send at +7 days

Subject: Two minutes. Then I tell you what to build next

Preheader: Take the quiz and get your exact next step.

One week in. Time to route you properly.

By now you have scored your offer, and you either fixed your lowest dimension or you know exactly which one needs the work. What comes next depends on where your business actually is, so stop guessing and let the quiz decide.

Take the two minute quiz on the Full Suite page: https://go.arfunnel.io/products/full-suite

It asks where your revenue is, what is breaking, and what you want the next 90 days to look like. On the other side you get a straight recommendation: keep working the kit, step up to the Full Suite with your $97 credit applied, or skip the homework entirely and have us build it with you.

Already know which lane you want? Skip the quiz and use the shortcut:

DM SCALE on Instagram if you want help scaling this offer.
DM SYSTEMS if you want the backend built for you.

Either word, and a real conversation starts. No bots pretending to be me, no 40 message maze. You say where you are stuck, we say what we would do.

That is the whole funnel. The next move is yours.

Mike

Delivery / 0h after purchase or intent

You grabbed Strengthen Your Offer. Smart. Here is your kit: https://go.arfunnel.io/products/offer-kit. Open the scorecard first and score your current offer on all 8 dimensions before you rebuild anything. It takes about 11 minutes. Reply SCORE when you have your number and I will tell you what to fix first.

Check in / +48h

Quick check in. Did you score your offer yet? If yes, reply with your lowest dimension and I will point you at the right rebuild module. If not, no judgment, it takes 11 minutes: https://go.arfunnel.io/products/offer-kit. The score decides everything that comes after, so do not skip it.

Recovery 1 / +1h after abandoned intent

You were one step away from grabbing Strengthen Your Offer and stopped. If a question got in the way, ask it right here. Short version: $97, the 8 dimension scorecard, and the rebuild system for whichever dimension is leaking. Finish here: https://go.arfunnel.io/products/offer

Recovery 2 / +24h

One thing before this falls off your radar. Brad Dunn tripled his income with the exact same audience he already had. No new followers, no ads. He rebuilt his offer. That playbook is the kit you almost picked up: https://go.arfunnel.io/products/offer

Recovery 3 / +72h

Last nudge, then I leave it alone. $97. 8 dimensions. One scorecard that tells you what to fix first instead of guessing. If now is not the time, all good. If it is: https://go.arfunnel.io/products/offer. Either way, reply SCALE and I will point you at the right next step for free.

Ad 1 / The Algorithm Alibi

You do not have a reach problem. You have an offer problem. I watch six figure coaches post every day, grow every month, and earn the same number they earned last year. Because attention multiplied by a weak offer is still a weak offer. We score offers on 8 dimensions, and the lowest score is always where the money is leaking. Want me to send you the scorecard? Comment SCALE and it is yours.

Ad 2 / Brad

Brad tripled his income without gaining a single follower. Same audience. Same email list. Same content. So what changed? The offer. His promise was vague, his price was wrong, and his buyers could not see the outcome. He scored his offer on 8 dimensions, rebuilt the two weakest ones, and relaunched to the people who were already there. Three times the income from the same room. Your audience is probably big enough already. Comment SCALE and I will send you the same scorecard Brad used.

Ad 3 / The 11 Minute Score

Before you rebuild your offer, your funnel, or your content plan, do one thing. Score your offer on the 8 dimensions: promise, specificity, urgency, proof, risk, delivery, price, ascension. It takes 11 minutes and it shows you the exact spot your revenue is leaking. Most coaches fix the wrong thing first and then call the niche dead. The score ends the guessing. Comment SCALE and I will send you the scorecard today.

L2 / SCALE

Keyword: SCALE

Lane: Scaling track. Scorecard delivery, offer conversation, ascension to the $200 Full Suite with the $97 credit applied.

Fires from: all 3 product ads, email E5, recovery message 3, the offer-thanks page.

Comment SCALE and I will send you the scorecard today.

DM SCALE on Instagram and we will help you scale this offer.

L3 / SYSTEMS

Keyword: SYSTEMS

Lane: Done for you track. Qualification, backend mapping call, AR Funnel build engagement.

Fires from: email E5, the offer-thanks page, post Full Suite sequences.

DM SYSTEMS and we will build the backend that runs it for you.