1,300+ coaches · $30M+ in coaching sales · 1,000+ recorded sales calls

The Trifecta

Your Result

Stage 2: The Awkward Years

You scaled the revenue. Now you're paying for it.

The revenue is real and so is the exhaustion. You're making more than ever and working more than ever. The jump to $50K isn't about more hours. It's the right first hire in the right structure, a lead flow you can count on, and cash flow that stops swinging month to month.

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Everything you need to run through is right below. Start at the top and work down.

We've watched 1,300+ coaches
put up $30M+ in revenue,
and analyzed 1,000+ sales calls.

Here's what we learned. The coaches who win have 3 critical pieces in place that most other coaches miss.

Closest match

Pick A Corner

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1,300+ coaches built

350 active right now

$30M+ in coaching sales

1,000+ calls studied

Most coaches are stuck in one of three buckets.
The fourth is where the money is.

From the inside, the first three feel different. From the outside, they're the same problem.

The Influencer

Big following. Great content. Zero leads. Vanity metrics will keep you stuck.

The Perfectionist

Great plan. Never posts. Perfect content doesn't get reach. Nobody can hire the coach they can't find.

The Helper

Speaks to everyone. Sells to nobody. When you help everyone, you don't help anyone.

The Trifecta-Enabled Coach

When Avatar+Lead Magnet+Content click...

The right people throw their hands up
and literally yell…

“Take my money.”

“Avatar, Lead Magnet, Content.
All three have to correlate.
That's the whole game.”

Mike Crowson · Founder, AR Funnel

Pick Your Path.

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The Awkward Years ($15K-$35K/Month)

The revenue is real. But odds are the coach at this stage looks at $50k months and can't see a path that doesn't involve burning themselves to the ground to get there.

At this point, this coach has probably thought: A) "I am getting tired of coaching, but I am really loving scaling and growing the business" or B) "I hate all the 'business stuff' and I just want to coach people"

They have probably had some really big months from collecting PIFs plus client resigns. But haven't really dialed in a sustainable lead flow.

Good news, they are making more money than ever. Bad news, they are working more than ever. They probably need to make a hire, but are not sure what the right hire to make is.

YOUR STAGE: THE AWKWARD YEARS

Now you're making real money, but have little time.

These coaches built something real.
They've likely made more money than they ever expected and now they have the itch to get rich because they see the potential.

And the realization of doing over $50k a month isn't feasible by just working more hours.
What they did to scale to this stage will not get them to the next stage, so something has to change.
In short, they want to double their income, but realistically, they can't double their hours.

We're so confident that we can diagnose your bottleneck with a 100% money back guarantee.
But what all coaches at this stage really want is proof over persuasion. Coaches below were at this stage.

In fact, 55% of all workshop attendees purchase a second workshop.

THE PROBLEM

These Coaches Have Been Solving the Wrong Problems

Most coaches at this stage think the jump to $50k plus is about dumping more money into ads.

Or... maybe made a hire, but are having to micro-mange them.

Or... they have a funnel, but it is not optimized and data is not accurate.

There are three potential issues, there could be a lot more depending on what foundational issues never got addressed. They potentially have scaled a broken model.

Real Example: This coach has a feast or famine approach for revenue. They are wearing all the hats in the business. They are working 6 to 7 days a week, they are setting calls at 8pm in the evening. They take sales calls when they can, it interferes with their personal life and family time, but they are working their tail off. They look at a $50k coach and go "how in the world are they doing this." They can taste success, but they are not sure what they are doing wrong.

99% of the time, the path to $50k is through more volume, but the current structure of the business doesn't allow for you to handle more volume. And you know this, because the harder you the work the more money you make, but the weeks where you don't work 70 hours, you don't make as much money.

Until we fix that, sustainable $50k stays out of reach.

THE "AHA" MOMENT

When Bakker Says This, Everything Clicks

"Odds are you're at $25K/month. You've had some big months stacking PIFs and client re-signs, but you've never locked in a lead flow you can count on. You're making more money than ever and working more than ever. You know you probably need to make a hire, you're just not sure which one. Or worse, you made a hire and the structure is wrong and you're paying amount the same amount you're making (or more than)... And underneath all of it sits the same question you keep avoiding: do you want to keep coaching, or do you want to build the business?"

🤔 And you think:

"Dude, how does he know the exact issues I'm having in my business?"

Because it's not unique to you.

It's The Awkward Years. It's the $15K-$35K bottleneck. What got you here won't get you to $50k, and the leap always comes down to the same five suspects: model, cash flow, systems, team, or retention.

And we will reveal which one is standing between you and your next stage, then give you the roadmap to double your income without doubling your hours.