1,300+ coaches · $30M+ in coaching sales · 1,000+ recorded sales calls
The Trifecta
Your Result
Stage 1: The Foundation Trap
You're profitable, but the model isn't built to scale yet.
You've built something real and your clients are winning. But every sale still runs through you, and the model was never built to carry a $25K month. Your real bottleneck is one of five suspects: your ICA, your content, your funnel, your offer, or your fulfillment. Fix that one thing and $25K stops being a grind.
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Everything you need to run through is right below. Start at the top and work down.
We've watched 1,300+ coaches
put up $30M+ in revenue,
and analyzed 1,000+ sales calls.

Here's what we learned. The coaches who win have 3 critical pieces in place that most other coaches miss.

AVATAR LEAD MAGNET CONTENT
Closest match
Pick A Corner

Mouse toward a corner. The matching training surfaces here.

1,300+ coaches built
350 active right now
$30M+ in coaching sales
1,000+ calls studied
Most coaches are stuck in one of three buckets.
The fourth is where the money is.
From the inside, the first three feel different. From the outside, they're the same problem.
The Influencer

Big following. Great content. Zero leads. Vanity metrics will keep you stuck.

The Perfectionist

Great plan. Never posts. Perfect content doesn't get reach. Nobody can hire the coach they can't find.

The Helper

Speaks to everyone. Sells to nobody. When you help everyone, you don't help anyone.

The Trifecta-Enabled Coach

When Avatar+Lead Magnet+Content click...
The right people throw their hands up
and literally yell…
“Take my money.”
“Avatar, Lead Magnet, Content.
All three have to correlate.
That's the whole game.”
Mike Crowson · Founder, AR Funnel
Pick Your Path.
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The Foundation Trap (Under $15K/Month)

Clients get results. They want to take this to the next level, but odds are the coach at this stage doesn't know how to scale to $25k a month.

They are typically lacking consistent lead flow, they don’t have a dialed in niche, they randomly create content with no real strategy behind it (lacking overall marketing strategy), or don’t have a grand-slam priced offer.

YOUR STAGE: THE FOUNDATION TRAP

Money is Coming In. You're Excited To Scale

These coaches have built something real that they're proud of. Their clients are crushing it and they are excited.

They are trying get to the next level and they realize what they are currently doing isn't going to get them to $25,000 months.

THE PROBLEM

These Coaches Have Been Solving the Wrong Problems

Most coaches under $15K try to fix the business with tactics.

Most think they need to go viral.

Or they think ads will solve all their problems.

Volume doesn't fix an unscaleable business model.

Real Example: A coach put $30/day into ads to get more followers, but very few of them turned into booked calls. If they did book a call, they were probably unqualified. After spinning their wheels for months on end they are getting burnt out, and not sure of what they are doing wrong.

99% of the time their current model isn't built to attract new clients.

Until we fix the model, no amount of volume is going to work.

THE "AHA" MOMENT

When Bakker Says This, Everything Clicks

"Odds are you are at $15K/month. You're profitable, but it doesn't feel like a real business yet. Every sale still comes from you. Every re-sign depends on you remembering to ask. You probably have clients that are on old grandfather pricing and you're resentful towards (unsure how to chat with them and raise their rates). You're busy every single day but the model can't carry more weight"

🤔 And you think:

“Dude, how are these coaches doing $25k, $50k months???”

Because it's not unique to you.

It's The Foundation Trap. It's the under $15K bottleneck. And coaches at this stage are typically stuck on the same five suspects: ICA, content, funnel, offer, or fulfillment.

And we will reveal which one it is for the business you're running, and give you the roadmap to operate at a $25k/month level.

1,300+ coaches · $30M+ in coaching sales · 1,000+ recorded sales calls
The Trifecta
We've watched 1,300+ coaches
put up $30M+ in revenue,
and analyzed 1,000+ sales calls.

The coaches who win have 3 critical pieces in place that most other coaches miss.

AVATAR LEAD MAGNET CONTENT
Closest match
Pick A Corner

Mouse toward a corner. The matching training surfaces here.

1,300+ coaches
built
350 active right
now
$30M+ in coaching
sales
1,000+ calls
studied
Most coaches are stuck in
one of three buckets.
The fourth is where the money is.
From the inside, the first three feel different. From the outside, they're the same problem.
The Influencer

Big following. Great content. Zero leads. Vanity metrics will keep you stuck.

The Perfectionist

Great plan. Never posts. Perfect content doesn't get reach. Nobody can hire the coach they can't find.

The Helper

Speaks to everyone. Sells to nobody. When you help everyone, you don't help anyone.

The Trifecta-Enabled Coach

When Avatar+Lead Magnet+Content click...
The right people throw their hands up
and yell…
“Take my money.”
“Avatar, Lead Magnet, Content.
All three have to correlate.
That's the whole game.”
Mike Crowson · Founder, AR Funnel
Pick Your Path.