1,300+ coaches
·
$30M+ in coaching sales
·
1,000+ recorded sales calls
The Trifecta
Avatar
If you don't know your ICA, you don't have a business.
Inside this training
Five things you'll lock in
from this training.
- How to find your real Avatar hiding inside your last 5 closed clients (and why it's never the persona you wrote on a worksheet).
- The surgical-precision method for describing your buyer right down to the phrase she's saying at 2am the night before she pays you.
- The one-sentence rewrite that took one of our coaches from 75K to 130K followers and his first six-figure month, with the same offer.
- Why "I help women" stops working, and the one swap that gets you seen by the right people instead.
- The halo effect that pulls in adjacent buyers without you changing your offer or your price.
“Stop trying to help everyone.
Solve one problem for one person.”
Solve one problem for one person.”
Mike Crowson · AR Funnel
The transformation,
in four shifts.
"I help everyone." Vague. Stuck.
"I help [specific person]." Sharp. Pulling.
DMs full of tire-kickers
DMs ask "how do I work with you?"
Generic hooks scrolled past
Hooks built for one person stop the scroll
Close rate inconsistent, every call feels different
Close rate doubles, same script, new outcome
Imagine if your Avatar,
Lead Magnet, and Content
all connected.
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