Age. Income. Not an avatar.
Demographics and a stock photo won't write you an ad. This sheet is filled in end to end on a real niche, then left blank for yours.
Send me the avatar sheet
Most avatar templates hand you demographics and a stock photo. Nothing you could write an ad from. This one is filled in end to end on a real niche, so you can see what finished looks like. Then it's blank, and it's yours.
Your copy ain't the problem. Your avatar is.
Coaches write posts for everybody, so the posts land on nobody. Likes, no replies. The fix isn't a better caption. It's knowing one person so well the caption writes itself.
The avatar you've been using
- Age 25 to 45, income $75K. Tells you nothing about what to say.
- A stock photo of someone smiling at a laptop.
- Written once, saved in a folder, never opened again.
- Every hook starts from a blank page, so they all sound the same.
This one
- What their week actually looks like, hour by hour.
- What they say out loud, and what they'd never admit.
- What they've already tried and why it quit on them.
- Three hooks, a DM opener and a bio line lifted straight off the sheet.
Straight off the worked example.
Parents in their late thirties and forties coming back after years off. It isn't your niche and it doesn't need to be. Watch how the hooks fall out of the boxes.
Parents in their late thirties and forties, coming back after years off
- No hour is theirs. Every one already belongs to somebody else.
- They remember what they used to lift, and it stings.
- Nothing lasts past three weeks.
- A back or a knee that was fine at 25.
- "I just don't have the time."
- "I know what to do, I just don't do it."
- "I used to be fit."
- "I'll start properly after the holiday."
You don't need more discipline. You need a plan that fits the week you've actually got.
Thanks for commenting. One question before I send anything over: in a normal week, how many mornings or evenings are actually yours? Not the ideal week. This week.
One page. Everything writes off it.
Fields, filled in
Who they are, their week, what hurts, what they've tried, what they want, what loses them.
Hooks, ready to post
Pulled straight out of the profile. Post them as written.
Objections, answered
Time, tried it before, the bad back. In the words people actually use.
Blank copy for you
Same eleven fields. Write it about one real client, not a type.
1,300+ coaches. Same sheet.
This is the page we start every build on. The funnel, the ads and the follow-up all get written against it.
Forty minutes. Then it's done.
Read the worked example
All eleven fields on somebody else's niche. It shows you the level of detail that makes the sheet worth having.
Fill in the blank one
Same eleven fields, one real client. If you're guessing, that's the point. Now you know what to go find out.
Write everything off it
Hooks, captions, DMs, ad angles. If a line doesn't come from a box on the sheet, it's guesswork, and it reads like it.
We give away what other people charge for, man. Fill this in and every ad, post and DM you write after it gets easier.
AR Funnel. The #1 automation system for online coaches.
Grab all three.
Magnet, avatar, calendar. Each one works on its own. Together they are the front end of a funnel.
Stop writing for everybody.
One page. One person. Fill it in before your next post and watch who starts replying.