The lead magnet run: leads and cost.
Traffic on 2 December 2026. Deck due 7 December 2026.
It answers four questions about the run: how many leads it produced, what each lead cost, what share of the entry page opted in, and how many calls it booked. Every dashed cell is a blank. Targets are agreed on the traffic call and go in the target row of each card.
The four numbers
This run is paid traffic into an opt-in and a booking widget, so the whole report hangs on these four and on the relationship between them.
Email addresses captured on the entry page.
Ad spend divided by leads, for the window above.
Leads divided by entry page views.
Bookings on the widget that came out of this run.
Day by day
One row for every day of the run, from the day traffic goes on to the day this deck is due. Spend comes out of the ads manager, views and opt-ins off the entry page, bookings off the widget.
| Date | Spend | Entry page views | Opt-ins | Opt-in rate | Cost per lead | Calls booked |
|---|---|---|---|---|---|---|
| 2 Dec | fill in | fill in | fill in | fill in | fill in | fill in |
| 3 Dec | fill in | fill in | fill in | fill in | fill in | fill in |
| 4 Dec | fill in | fill in | fill in | fill in | fill in | fill in |
| 5 Dec | fill in | fill in | fill in | fill in | fill in | fill in |
| 6 Dec | fill in | fill in | fill in | fill in | fill in | fill in |
| 7 Dec | fill in | fill in | fill in | fill in | fill in | fill in |
| Run total | fill in | fill in | fill in | fill in | fill in | fill in |
Ad by ad
Three ads carry this run. The verdict column is what the next run gets built from, so it gets an answer even when the numbers are thin.
| Ad | Spend | Leads | Cost per lead | Verdict |
|---|---|---|---|---|
| AD 1, Leaky Bucket | fill in | fill in | fill in | keep, cut or rework |
| AD 2, The magnet works but nothing behind it does | fill in | fill in | fill in | keep, cut or rework |
| AD 3, Your Freebie Is Too Good | fill in | fill in | fill in | keep, cut or rework |
| All three | fill in | fill in | fill in | The one that gets the next budget |
From the ad to the call
Six steps, each with a live page behind it. Every rate is measured against the step directly above, which is what makes the drop visible.
| Step | Where it happens | Count | Rate against the step above |
|---|---|---|---|
| Ad seen | Instagram and Facebook, the three ads above | fill in | Start of the run |
| Entry page views | The lead magnet entry page | fill in | fill in |
| Opt-ins | The form on the entry page | fill in | fill in |
| Asset opened | The 7-Day Protein Reset | fill in | fill in |
| Next step page views | Lead magnet next step | fill in | fill in |
| Calls booked | The AR Funnel booking widget | fill in | fill in |
The delivery run
Every lead from this run lands in one email sequence, and its job is to get the asset opened and the next step taken, so opens matter less than what happens after the click. The separate nine email sequence that ships inside the lead magnet asset is the coach's to load behind their own copy and is not measured here.
| Run | Emails | Sent | Open rate | Click rate | Replies |
|---|---|---|---|---|---|
| Turnkey Lead Magnet, delivery and use it run | 6 | fill in | fill in | fill in | fill in |
| Best single email | which one | fill in | fill in | fill in | fill in |
What these numbers decide
Five decisions come out of this run. Each one gets a name and a date against it, otherwise the next run repeats this one.
| Decision | Answer | Owner and date |
|---|---|---|
| Spend stays, rises or pauses | fill in | fill in |
| The ad that gets the next budget | fill in | fill in |
| The step with the biggest drop | fill in | fill in |
| Whether the next step page changes | fill in | fill in |
| What the 7-Day Protein Reset costs to run again | fill in | fill in |
Filling this in
Pull the run
Spend and ad level numbers from the ads manager. Views and opt-ins from the entry page. Bookings from the widget, filtered to the run window at the top of this page.
Fill every dashed cell
If a number isn't available yet, write where it will come from instead of leaving the cell blank. A named gap is readable, an empty one is not.
Answer section 06
The next run is built from those five answers, so the report isn't finished until they have names against them.
Numbers in. Next run out.
Fill every dashed cell by 7 December 2026, answer section 06, and the next run gets built from what actually happened.