Report deck · Turnkey avatar, the client profile sheet

The avatar run: leads and cost.

Traffic on 22 December 2026. Deck due 28 December 2026.

Video coming soonWalkthrough
Fill in the numbersOpen the entry page

It answers four questions about the run: how many leads it produced, what each lead cost, what share of the entry page opted in, and how many calls it booked. Every dashed cell is a blank. Targets are agreed on the traffic call and go in the target row of each card.

Traffic on22 December 2026
Deck due28 December 2026
Calls land onThe AR Funnel booking widget
01

The four numbers

This run is paid traffic into an opt-in and a booking widget, so the whole report hangs on these four and on the relationship between them.

Leadsfill in

Email addresses captured on the entry page.

Targetset on the traffic call
Cost per leadfill in

Ad spend divided by leads, for the window above.

Targetset on the traffic call
Opt-in ratefill in

Leads divided by entry page views.

Targetset on the traffic call
Calls bookedfill in

Bookings on the widget that came out of this run.

Targetset on the traffic call
02

Day by day

One row for every day of the run, from the day traffic goes on to the day this deck is due. Spend comes out of the ads manager, views and opt-ins off the entry page, bookings off the widget.

DateSpendEntry page viewsOpt-insOpt-in rateCost per leadCalls booked
22 Decfill infill infill infill infill infill in
23 Decfill infill infill infill infill infill in
24 Decfill infill infill infill infill infill in
25 Decfill infill infill infill infill infill in
26 Decfill infill infill infill infill infill in
27 Decfill infill infill infill infill infill in
28 Decfill infill infill infill infill infill in
Run totalfill infill infill infill infill infill in
03

Ad by ad

Three ads carry this run. The verdict column is what the next run gets built from, so it gets an answer even when the numbers are thin.

AdSpendLeadsCost per leadVerdict
AD 1, Cost of Tire-Kickersfill infill infill inkeep, cut or rework
AD 2, Dead Between Callsfill infill infill inkeep, cut or rework
AD 3, Your Dream Client Does Not Existfill infill infill inkeep, cut or rework
All threefill infill infill inThe one that gets the next budget
04

From the ad to the call

Six steps, each with a live page behind it. Every rate is measured against the step directly above, which is what makes the drop visible.

StepWhere it happensCountRate against the step above
Ad seenInstagram and Facebook, the three ads abovefill inStart of the run
Entry page viewsThe avatar entry pagefill infill in
Opt-insThe form on the entry pagefill infill in
Asset openedThe client avatar sheetfill infill in
Next step page viewsAvatar next stepfill infill in
Calls bookedThe AR Funnel booking widgetfill infill in
05

The delivery run

Every lead from this run lands in one email sequence, and its job is to get the asset opened and the next step taken, so opens matter less than what happens after the click. The separate nine email sequence that ships inside the lead magnet asset is the coach's to load behind their own copy and is not measured here.

RunEmailsSentOpen rateClick rateReplies
Turnkey Avatar, delivery and fill it in run9fill infill infill infill in
Best single emailwhich onefill infill infill infill in
06

What these numbers decide

Five decisions come out of this run. Each one gets a name and a date against it, otherwise the next run repeats this one.

DecisionAnswerOwner and date
Spend stays, rises or pausesfill infill in
The ad that gets the next budgetfill infill in
The step with the biggest dropfill infill in
Whether the next step page changesfill infill in
What the client avatar sheet costs to run againfill infill in
07

Filling this in

Pull the run

Spend and ad level numbers from the ads manager. Views and opt-ins from the entry page. Bookings from the widget, filtered to the run window at the top of this page.

Fill every dashed cell

If a number isn't available yet, write where it will come from instead of leaving the cell blank. A named gap is readable, an empty one is not.

Answer section 06

The next run is built from those five answers, so the report isn't finished until they have names against them.

Lead magnet report deckContent calendar report deckThe entry page this run points at
Hats off

Numbers in. Next run out.

Fill every dashed cell by 28 December 2026, answer section 06, and the next run gets built from what actually happened.

Back to the numbersAll turnkey assets
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