Content That Converts, run of show

Internal document for whoever is hosting, moderating and running the deck. Every segment has a clock time, a length, a deck section and the thing that has to be on screen. Follow it in order and the session lands at 90 minutes.

On air12:00 to 13:30 PM CT
DeckDay 1, sections 01 to 08
RolesHost, moderator, deck driver

Open the Day 1 deck

Before you go live

Pre flight

Clock	Who	What
11:30	Deck driver	Deck open at section 01, screen share tested, notifications off, second monitor for chat
11:35	Host	Audio check on the real mic, light check, phone on silent and out of reach
11:45	Moderator	Reminder SMS confirmed sent, group post pinned with the join link
11:50	Moderator	Blank two column audit sheet pasted in chat, ready to repost every 10 minutes
11:55	All	Room open, holding slide up, music low, host visible and greeting by name

Verbatim, first 60 seconds

The open

Host says. Welcome to Day 1. Three days, three moves, in order. Today is Content, tomorrow is Conversation, Thursday is Conversion and the reveal. Here is the only thing I need from you right now: open your own Instagram, go to your last ten posts, and have a notepad next to you. We are not starting with theory. We are starting with your feed.

Do not introduce yourself for more than twenty seconds and do not run through the agenda slide by slide. The audit is the hook and it has to be underway inside the first five minutes.

The 90 minutes

Segment by segment

Clock CT	Min	Segment	What happens on screen	Deck
12:00	5	Welcome and the ask	Camera only. Get everyone into their own feed with a notepad open	Hero
12:05	12	The ten post audit	Deck table on screen. Moderator reposts the blank sheet. Host reads three real rows out of chat	01
12:17	8	Why the effort is wasted	The two column contrast. Land the free consultation line and pause on it	02
12:25	15	The three pillars	Three cards. Ask the room which pillar they have never posted. Answer is Engagement almost every time	03
12:40	12	The weekly mix	Ratio graphic, then the six slot table built live against one volunteer business	04
12:52	15	Mapping to the magnet	Flow diagram, then the mapping table. Take two more volunteer themes from chat	05
13:07	7	Viral is not valuable	Stat row, then the two published client figures, Jared and Brad. No other coach figure gets said on air	06
13:14	10	The batch framework	Four hour table, then the four rules. This is the segment people screenshot	07
13:24	6	Homework and Day 2	Both tasks on screen, deadline stated twice, Day 2 named as what happens after they reply	08

Timing risk. The audit at 12:05 and the mapping at 12:52 are the two segments that overrun. If the audit is still running at 12:20, cut the volunteer themes at 12:52 down to one and protect the batch framework, which is the segment that earns Day 2 attendance.

Moderator, during

Chat plan

12:06. Post the blank two column audit sheet. Repost at 12:12 and 12:16.
12:30. Ask the room to type which pillar they post least. Feed three answers to the host by name.
12:55. Ask for two content themes to map live. Pick ones from different niches.
13:20. Post the Day 2 link and the homework, both, as one message.
Throughout. Log every question you cannot answer. Anything asked twice goes into the Day 2 open.

Verbatim, last 60 seconds

The close

Host says. Two things before you go. Mark every NONE on your audit, that is your backlog and it is already written. Then write one Engagement post and put it in the group before noon tomorrow. Tomorrow is Conversation, which is what happens after somebody replies to that post, and we are opening on your threads. Same time, 12 Central.

Within 3 hours

After the session

15:00 CT

Recap email

3C 2.3, Day 1 recap and homework. Already queued, confirm it sent.

17:30 CT

Daily SMS

Four hours after the session. Homework reminder plus the replay link.

19:00 CT

Missed Day 1

3C 5.1 to non attendees, pointing at the replay page and Day 2.

Day 1 deck Day 1 replay page Day 2 run of show