Day 1 replayContent

Content That Converts

You post every day and the calendar stays empty. Day 1 fixes what your posts ask people to do next.

Day 1

Mike CrowsonCEO, AR Funnel

4 lessons
  • 1,300+ coaches built for
  • $30M+ in coaching sales
  • Every session recorded

Inside Day 1

What you'll have when Day 1 is done.

  1. 01

    The three kinds of post and what each one is for. Most coaches only ever post the teaching kind, which is why nobody messages them.

  2. 02

    How to pick the one lead magnet everything points at, then build the whole month around it.

  3. 03

    Theme by theme mapping from each post to a lead magnet, so every reader knows what to grab next.

  4. 04

    The batch framework: thirty days of content written in four hours, so you stop posting from panic at 9pm.

  5. 05

    Why a post with plenty of likes can still book zero calls, and what to add at the end of it.

If a post never tells the reader what to do next, it's a diary entry.

The 3C Challenge · Day 1

The shift

What changes after Day 1.

Before Day 1After Day 1

Posting whatever comes to mind that morning

A month of posts planned around one lead magnet

Likes from other coaches, silence from buyers

Posts that ask the right person to take one step

Hours every day stuck making content

Thirty days written in one four hour block

Waiting for someone to DM you first

Every post points somewhere you can follow up from

Before Day 2

Your homework.

01Task

Finish your 10 post audit

Go back through it and mark every row where the second column says NONE. Those are the posts that left the reader with nowhere to go.

02Task

Write one conversation post

One post whose whole job is to get the right person talking to you. Save the tips and the before and after photo for another day.

1,300+ Coaches Trust AR Funnel to Run Their Business

Day 2, Conversations That Convert, with Bakker Shields

Up next

Day 2 is where your DMs start turning into calls.

Do the homework first. Day 2 picks up right where this session stops, with the people your content just brought in.

The 3C system

Each day builds on the one before.

Day 1 is the Content corner. Conversations and conversion only pay off once your posts are doing this part of the job.

  1. Day 1, Content

    Day 1ContentYou're here

    Posts with a job, each one pointing at a lead magnet.

    Watching now
  2. Day 2, Conversation

    Day 2Conversation

    DMs, SMS and email that turn a reader into a call.

    Watch Day 2
  3. Day 3, Conversion

    Day 3Conversion

    CRM and follow up that close what the first two opened.

    Watch Day 3