Day 3 · Conversion
The follow-up most coaches never send
Why most sales close around the eighth touch, and what each of those messages says.
AR FunnelInstructorDallas, TX
DanEffinger
Head of Sales, AR Funnel
Leads every sale at AR Funnel without pressure, scripts or sleaze, and teaches coaches to sell as themselves.
- Head of Sales AR Funnel
- Creator Service Over Selling
- Host 3C Challenge, Day 3
- Instructor Coach Operator Workshop
- 8Touches where most sales close
- 2Where most coaches quit
- 0Scripts you have to memorize
On the record
Dan by the numbers
8Messages in the follow-up he builds with youRunning in your CRM by Day 3
77%Of leads texted inside 10 minutes reach a callAR Funnel platform data
1CRM every lead lands inSo nobody slips through
0Pressure tacticsService Over Selling
About Dan
Sell as yourself.
Dan leads all sales at AR Funnel using a philosophy that removes pressure, scripts and sleazy tactics. He teaches coaches to enroll clients as themselves, not as a character they are pretending to be.
His Day 3 session of the 3C Challenge starts with an uncomfortable number: how many sales you lose when the follow-up stops after the second message.
Who is Dan Effinger? Dan Effinger is the Head of Sales at AR Funnel and the creator of the Service Over Selling philosophy. He teaches sales anxiety, enrollment, objection handling and conversion at the Coach Operator Workshop, and hosts Day 3 of the 3C Challenge.
What Dan owns
His domain
- 01
Sales anxiety
Calls that make you anxious, follow-ups you dread, feeling like a salesperson instead of yourself.
- 02
Enrollment and objections
What to say when someone tells you they need to think about it. Enroll without pressure and without a script.
- 03
Conversion systems
Every lead in one CRM, and follow-ups that go out on their own and still sound like you.
The approach
Service over selling
Workshop · Sales
Low close rate despite good leads
One of the sales bottlenecks Dan solves in the room, next to dreading follow-ups and pressure tactics that feel wrong.
Workshop · Q&A
Sales, enrollment, objections
Sales, enrollment and objection questions, answered for your calls, in the room.
Enroll clients as yourself, not as a character you’re pretending to be.The Service Over Selling philosophy
Client results · on camera
Their numbers. Their words.
Every figure was said on camera by the coach it belongs to. Best month means best month. A range stays a range.
Brad
@reliant.fitness
$145Kbiggest month since joining, from $40K to $50K
“Within several months of starting up with AR, I was basically doubling that. My biggest month since joining AR was 145K.”
Jared Hamilton
@realjaredhamilton
~$115Khighest month with AR, from ~$30K before
“My sales numbers before signing up with AR was probably around like 30K a month. And then my highest month I’ve ever had with AR was about 115.”
Dylan Bair
@dylanbair_rd
$150K to $170Kmonthly average now, from $90K to $110K
“After implementing AR, now we’re averaging 150 to 170K months.”
Results are what these coaches reported on camera, in their own businesses. Not an average and not a promise. Read every result in full
Questions
About Dan
What is Service Over Selling?
Dan’s sales philosophy. It removes pressure, scripts and sleazy tactics so you can enroll clients as yourself, not as a character you are pretending to be.
What does Dan cover on Day 3 of the 3C Challenge?
Conversion Systems: getting every lead into one CRM, why most sales close around the eighth touch, and setting follow-ups to go out on their own. You finish with an eight-message follow-up running in your CRM.
Can my sales rep come to the workshop?
The workshop is for the owner. You can buy a second ticket for a team member at $2,500.
Coach Operator Workshop
The rest of the bench
Three instructors, one room, five coaches. On Day 2 all three sit on your hot seat and work on your number one bottleneck.
Work with AR Funnel
Find the leak.
Apply for a free business audit. Ten questions, about two minutes, and a real person on the team reads every one.