Stage 1
The Foundation Trap
Under $15K a month
“You’re profitable, but the model isn’t built to scale yet.”
The bottleneckNo consistent, predictable way to get clients.
Coach Operator WorkshopDallas, TXLimited to 5 coaches
It’s not you. It’s your stage.
A 2-day intensive with Mike Crowson, Bakker Shields and Dan Effinger. We diagnose your exact stage, identify your bottlenecks and prescribe the frameworks that fix them.
- 2Days, Thursday and Friday
- 4Instructors on your business
- 5Coaches per workshop
- 90Day plan you leave with
The problem
You’ve been solving the wrong problems
You’re doing well but feel more stressed than when you made $10K. Maybe you have 8 people on your team and nothing gets done without you chasing it. You work 60 hours a week and your profit margin is somehow worse than last year.
Most coaches reach for tactics: better content, more ads, a better CRM. Tactics don’t fix structural problems. You’re at $50K running $25K systems, or at $25K trying to run $100K infrastructure. Until your business matches your stage, nothing else works.
What is the Coach Operator Workshop? A 2-day, in-person intensive in Dallas, Texas for online coaches, capped at 5 coaches. AR Funnel’s three instructors diagnose your business stage, map your bottlenecks and build a 90-day action plan with you.
The moment it clicks
You’re at $50K a month. Your margin crashed from 80% to 30%. Your team exists but nothing gets done without you.Bakker Shields on The Chaos Stage. 90% of coaches at $50K feel these exact symptoms.
The solution
We don’t teach tactics. We diagnose stages.
Every stage has a specific bottleneck keeping you stuck. Find yours first, then fix what is actually broken.
Stage 2
The Awkward Years
$15K to $35K a month
“You scaled the revenue. Now you’re paying for it.”
The bottleneckYou’re maxed out. You can’t take on more clients the way you’re set up.
Stage 3
The Chaos Stage
$35K to $65K a month
“Revenue went up. Everything else went sideways.”
The bottleneckEveryone needs you for everything. Churn is high and you don’t know your real numbers.
Stage 4
The Operator
$65K to $100K a month
“You built a real business. Now run it like one.”
The bottleneckThe team does the work. Getting them accountable to their own numbers is the hard part.
Stage 5
The Pinnacle
$100K+ a month
“The business works. The team works. The question is no longer how to fix it.”
The bottleneckOptimize what you built, or sell something new to the clients you already have.
The two days
Diagnosis, then a plan
Day 1: Diagnosis and bottleneck solving
Thursday
Morning
The 5 Stages Framework
Identify your exact stage and why you’re stuck. With Bakker.
Morning
Bottleneck identification
Map which bottlenecks you’re experiencing from your stage’s blueprint.
Mid-morning
Solving revenue bottlenecks
Underpricing, weak authority, inconsistent content. With Mike.
Afternoon
Solving team chaos
3-3-3 Meeting System, M.O.A., H.I.R.E. With Bakker.
Afternoon
Solving sales anxiety
Service Over Selling, enroll without pressure or scripts. With Dan.
By the end of Day 1
- Your exact stage, diagnosed
- Your full list of bottlenecks, written in your notebook
- The frameworks that solve each one
- Clarity on why you’ve been stuck
Day 2: Integration and action planning
Friday
Morning
Instructor Q&A, back to back
Bakker on systems and operations. Mike on marketing, messaging and positioning. Dan on sales, enrollment and objections.
Late morning
Panel hot seats
Each coach presents their number one bottleneck. All three instructors weigh in from their domains. 20 minutes per coach, 5 coaches.
Afternoon
90-day action plan
Working lunch and individual planning. Rock-Road-Rail planning, top 3 priorities, this week’s actions. With Bakker.
Close
Closing and next steps
You leave knowing exactly what to do on Monday.
By the end of Day 2
- A hot seat with all three instructors on your bottleneck
- Answers to your questions in each domain
- A 90-day action plan: rocks, priorities, weekly actions
- Community access for ongoing support
Thursday morningConfused, overwhelmed, thinking it’s just you.Friday afternoonClear on your stage, your bottleneck and the fix.
Your instructors
All three, on your business
Most workshops have one or two people teaching. Here, sales, marketing, systems and operations all look at the same problem: yours.
What you walk away with
You leave with a diagnosis, not notes
50+ pages
A filled notebook
Your stage diagnosed, your bottlenecks identified, the frameworks applied to your business.
90 days
An action plan
Your rocks, your top 3 priorities and this week’s actions.
20 minutes
A panel hot seat
All three instructors collaborating on your number one bottleneck.
4 domains
Q&A access
Ask each instructor about the part of the business they run.
After Friday
Private community
Ongoing support with the coaches who sat in the room with you.
Monday
Your next move
Exactly where you are, what’s broken, how to fix it and what to do first.
The frameworks
Prescribed, not memorized
Diagnostic
Find what’s broken
- The 5 Stages: Foundation, Awkward Years, Chaos, Operator, Pinnacle
- The Named Problems: Pricing Trap, Capacity Crisis, Leadership Gap, Accountability Void, Optimization Question
- The Blueprint Stack: what your business should look like at each stage
Systems
Run the business
- 3-3-3 Meeting System
- S.C.O.R.E. weekly execution
- D.A.I.L.Y. Sales Huddle
- Rock-Road-Rail quarterly planning
- M.O.A. metric ownership
- H.I.R.E. hiring matrix
- Rule of 3’s
Application
Use it on Monday
- Service Over Selling, Dan’s sales philosophy
- The Operator’s Toolkit: what you need at each stage
Who it’s for
Read this before you apply
A fit if
You’re ready
- You’re actively coaching clients online
- You want to dial in your ideal client and niche
- You feel overwhelmed managing people
- You have help and still work 60+ hours a week
- You feel stuck and don’t know why
- Underpriced, team not delivering, anxious on sales calls, high churn or no clear priorities
- You’re coachable and ready to implement
Not a fit if
Not yet
- You’re an in-person trainer only
- You’re not coachable
- You only want to run ads, not learn why they aren’t working
- You’re solo with no plans to hire
- You just want content ideas. This goes deeper
- You want theory but won’t implement
- You’re over $200K a month and need custom consulting
Why only 5 spots
Small on purpose
- 01
Hot seats take time
Twenty minutes per coach, with three instructors in the conversation.
- 02
Diagnosis is personal
Your numbers, your team, your clients. Not a slide deck for a crowd.
- 03
Peers, not an audience
Peer learning only works in small groups.
When we hit five, the workshop closes.
The guarantee
We don’t guarantee revenue. We guarantee the diagnosis.
We can’t control whether you implement what we diagnose. But if you show up, participate, fill your notebook and walk away without a clear diagnosis of your stage, a written list of your bottlenecks, the frameworks that solve them and a 90-day action plan, we refund your money in full.
1
Take the quiz
About 2 minutes. Revenue, team size and your biggest challenges, so we can prepare your hot seat.
2
We review
Within 24 hours, then a call to confirm details. If we don’t think we can help, we cancel the call.
3
You’re in
Invoice, workshop details and a pre-work survey.
4
Show up ready
Dallas, Texas. Bring your laptop. We diagnose the rest together.
Coaches who built on AR
Their numbers. Their words.
Jared Hamilton
@realjaredhamilton
~$115Khighest month with AR, from ~$30K before
“My sales numbers before signing up with AR was probably around like 30K a month. And then my highest month I’ve ever had with AR was about 115.”
Brad
@reliant.fitness
$145Kbiggest month since joining, from $40K to $50K
“Within several months of starting up with AR, I was basically doubling that. My biggest month since joining AR was 145K.”
Dilan Velagic
@dilanvelagic
$150K+first month with AR, from ~$100K
“We felt like we were in a prison more than anything else. And then we joined AR and we got so much of that time back.”
Results are what these coaches reported on camera, in their own businesses. Not an average and not a promise. Read every result in full
Questions
Before you apply
What if I’m between stages?
Perfect. You’ll learn the stage you’re in and the stage you’re moving toward, so you can build the systems now, before the next bottleneck hits.
What if my bottleneck isn’t covered?
Highly unlikely. We’ve diagnosed hundreds of coaching businesses and the bottlenecks are predictable by stage. If yours is unique, that’s what the panel hot seat is for. All three of us work on it together.
Can I bring a team member?
The workshop is for the business owner or founder. You take the frameworks back and teach your team, but the diagnosis and the strategic work have to be done by you. If you want, you can buy a second ticket for a team member at $2,500 per person.
What if I can’t make the dates?
We run these regularly. If this one doesn’t work, we’ll put you on the list for the next one. First come, first served.
I’m not on AR Funnel yet. Can I still attend?
Yes. The frameworks work regardless of your CRM. If you want to switch to AR Funnel, we can help with that too.
What if I need to cancel?
Full refund if you cancel 30 or more days before, or we can find you a new date. 50% refund at 15 to 29 days. No refund inside 14 days, because we’ve turned away other coaches to hold your spot.
Will this be recorded?
Yes, for content. Not for replay.
What’s the dress code?
Dress the part. You will be on camera.
Where do I stay?
We send hotel recommendations near the venue once you’re in.
P.S.
You can’t fix what you can’t diagnose.
That’s Thursday morning. The rest of the workshop is applying the frameworks that fix your specific bottlenecks. See you in Dallas.