Stage 1
The Foundation Trap
Under $15K a month
“You’re profitable, but the model isn’t built to scale yet.”
The bottleneckNo consistent, predictable way to get clients.
Bottlenecks Quiz5 stagesAbout 2 minutes
Every stage has its own bottleneck. Fix the wrong one and you stay stuck. Answer 8 questions, get your stage, and see the bottleneck that comes with it.
1,300+ coaches have built on this system
The 5 stages
Revenue tells you what stage you’re in. It doesn’t tell you what’s broken. Here’s what each stage looks like from the inside.
Stage 1
Under $15K a month
“You’re profitable, but the model isn’t built to scale yet.”
The bottleneckNo consistent, predictable way to get clients.
Stage 2
$15K to $35K a month
“You scaled the revenue. Now you’re paying for it.”
The bottleneckYou’re maxed out. You can’t take on more clients the way you’re set up.
Stage 3
$35K to $65K a month
“Revenue went up. Everything else went sideways.”
The bottleneckEveryone needs you for everything. Churn is high and you don’t know your real numbers.
Stage 4
$65K to $100K a month
“You built a real business. Now run it like one.”
The bottleneckThe team does the work. Getting them accountable to their own numbers is the hard part.
Stage 5
$100K+ a month
“The business works. The team works. The question is no longer how to fix it.”
The bottleneckOptimize what you built, or sell something new to the clients you already have.
Client results · on camera
Every figure below was said on camera by the coach it belongs to. Press play and hear it from them.
Jared Hamilton
@realjaredhamilton
~$115Khighest month with AR, from ~$30K before
“My sales numbers before signing up with AR was probably around like 30K a month. And then my highest month I’ve ever had with AR was about 115.”
Brad
@reliant.fitness
$145Kbiggest month since joining, from $40K to $50K
“Within several months of starting up with AR, I was basically doubling that. My biggest month since joining AR was 145K.”
Dylan Bair
@dylanbair_rd
$150K to $170Kmonthly average now, from $90K to $110K
“After implementing AR, now we’re averaging 150 to 170K months.”
Dilan Velagic
@dilanvelagic
$150K+first month with AR, from ~$100K
“We felt like we were in a prison more than anything else. And then we joined AR and we got so much of that time back.”
Katie Salerni
@katyliftz
$100Kbest month, zero ads
“Best month, 100K without any ads.”
Rachel
AR Funnel client
$28Kbest sales month, just her, from ~$15K
“Going from like 15K for the most part to 28,000 has been pretty cool.”
Results are what these coaches reported on camera, in their own businesses. Not an average and not a promise. Read every quote in full
How it works
Your Instagram handle first. Then revenue, team, hours, retention and how a random Tuesday actually feels.
One of five, from The Foundation Trap to The Pinnacle.
The bottleneck at your stage and what to fix first.
Built by the team behind the workshop
The quiz runs on The 5 Stages Framework. These three teach the fix for every stage at the Coach Operator Workshop.
Questions
An 8-question quiz from AR Funnel that places your coaching business in one of five stages, from The Foundation Trap to The Pinnacle, and shows the bottleneck that comes with that stage.
About 2 minutes. Your Instagram handle comes first, then 8 questions on revenue, team, hours, retention and how a random Tuesday actually feels. Your contact details come last so we can send your results.
Your stage, out of five, the bottleneck holding that stage back, and your full breakdown for that stage the moment you finish.
Bakker Shields, COO of AR Funnel, built The 5 Stages Framework. It is the same diagnostic used at the Coach Operator Workshop in Dallas.

Stop fixing the wrong problem
Most coaches try to fix the business with tactics. Find your stage, then fix what’s actually broken.