Dallas, TX · two days · five seats
Coach Operator Workshop.
Two days at AR Funnel HQ with Mike, Bakker and Dan pulling your numbers apart. You find out which of the five stages you're actually in, what's broken at that stage, and what to fix first, before you're back home and buried in DMs again.
From the room
They sat in the room.
The workshop team workout. Yes, the instructors train too.
The two days
Two days, hour by hour.
Thursday · morning
The 5 Stages Framework
Bakker walks the room through all five stages and where each business actually sits. Revenue tells you the stage. It never tells you what's broken.
Thursday · mid-morning
Revenue bottlenecks with Mike
Pricing, authority, content. The three things that keep a good coach parked at the same number for two years.
Thursday · afternoon
Team with Bakker, sales with Dan
Who does what, who owns which number, and the calls that make you anxious. Dan takes the follow-ups you dread.
Friday · morning
The hot seat
Instructor Q&A, then 20 minutes per coach with all three of us on your number one bottleneck. Everyone in the room learns from your 20 minutes.
Friday · afternoon
Your 90-day plan
Rock, Road, Rail. Your top 3 priorities and the actions for this week, written down before you leave the building.
The final schedule is sent once you're in.
Find yours
Every stage has its own bottleneck.
a month in revenue. Drag the slider to yours.
Stage 03 · $35K to $65K
The Chaos Stage
"Revenue went up. Everything else went sideways."
The bottleneck:Everyone needs you for everything. Churn is high and you don't know your real numbers.
Read the Chaos Stage workshop pageThe ring marks where the next stage starts. Most coaches feel it a few plates before they hit it.
Most workshops put one person on stage
All three of us.
Sales, marketing and systems sit at the same table and look at the same problem, which is yours. You don't get passed between departments, and nobody leaves the room to take a call.
Mike Crowson · Founder & CEO
Underpricing, weak authority and content that comes and goes. The three things that keep a good coach stuck at the same number.
Read Mike's storyBakker Shields · COO
Which of the five stages you're in, Foundation through Pinnacle, and the bottleneck that comes with it.
Read Bakker's storyDan Effinger · Head of Sales
Calls that make you anxious, follow-ups you dread, and feeling like a salesperson instead of yourself.
Read Dan's storyAR Funnel HQ
What two days
actually look like.
Whiteboards, a hot seat, way too much coffee and at least one hat in the air.
Alumni on camera
In their own words.
Clips from AR Funnel's Instagram. Tap one and it plays with sound.
@seth.p.humphrey@seth.p.humphrey came in around $3K a month aiming for $25K. He left with the 3 to 5 things he actually has to execute next, and that was the whole point.
@taylormoore_7@taylormoore_7 spent $85,000 on mentorship last year. Sitting in the room still showed him how AR really runs, from the systems to how content gets made.
@johnyeestoreyfitness@johnyeestoreyfitness was scared it wouldn't be worth the money. She'd done workshops that were all motivation and no plan. Her verdict: "I should have done this last year."
@gemma.ifbbpro@gemma.ifbbpro has a marketing background and figured she didn't need this. Then we diagnosed the business. She was undercharging.
@aaron_straker@aaron_straker was already at $12K to $13K a month. He gave it a 9 out of 10, "purely out of respect for what a 10 out of 10 is."
@liannamccallifbb@liannamccallifbb was worried she'd get called out for not posting enough. Honestly, that was the bottleneck. Her confidence on camera, not her coaching.
@ethan.kendall_@ethan.kendall_ on what the room does to you: you stop comparing yourself to the people around you and raise your own standard.
@sorensonfit@sorensonfit was around $10K a month and stuck. He left knowing exactly what had to happen next, and a team that actually poured into his business.
@ifbb.phifer@ifbb.phifer left with real metrics, a clearer content plan and a better idea of how to show up online as himself.
@mike_nassif@mike_nassif built his business almost entirely on referrals. The next level meant getting uncomfortable and growing a different way.
@bregachne_@bregachne_ left with pages of notes, real action steps and a room full of coaches who get the same struggles.
@seth.p.humphrey@seth.p.humphrey has been going to conferences for 20 years. This is the first one where he left with a short list instead of a full notebook.
What you leave with
What you carry onto the plane home.
- 01
Your stage
Diagnosed out of five, on your real numbers. Not a vibe check.
- 02
Your bottlenecks
Written down and ranked, with the framework that fixes each one.
- 03
A panel hot seat
All three instructors on your number one bottleneck for 20 minutes.
- 04
A 90-day plan
Your rocks, your top 3 priorities and what you do this week.
- 05
The follow-up doc
7,000+ words written about your business after you fly home.
One coach raised his prices 43% the same night. That's from AR's own workshop recap, and it's his result, not a promise about yours.
Where and when
Five chairs at a table in Dallas.
- Location
- AR Funnel HQ, Dallas, Texas
- Dates
- Thursday + Friday, sent with your seat
- Seats
- 5 coaches, owners and founders
The diagnosis guarantee
We don't guarantee revenue. We guarantee the diagnosis. Show up, participate and fill your notebook. If you leave without a clear diagnosis of your stage, a written list of your bottlenecks, the frameworks that solve them and a 90-day plan, we refund your money in full.
Before you apply
What if I'm between stages?
Perfect, honestly. You'll learn the stage you're in and the one you're moving toward, so you can build the systems now, before the next bottleneck shows up.
What if my bottleneck isn't covered?
Highly unlikely. We've diagnosed hundreds of coaching businesses and the bottlenecks are predictable by stage. If yours really is unique, that's exactly what the hot seat is for.
Do I need to have my numbers sorted first?
No. A lot of coaches think they need their ICA dialled in and more leads before they come. Working that out with you is the point of the two days.
Can I bring a team member?
The workshop is for the owner or founder. If you want, you can buy a second ticket for a team member at $2,500 per person.
What if I can't make the dates?
We run these regularly. If this one doesn't work, we'll put you on the list for the next one. First come, first served.
I'm not on AR Funnel yet. Can I still attend?
Yes. The frameworks work whatever CRM you're on. If you want to switch to AR Funnel, we can help with that too.
What if I need to cancel?
Full refund 30 or more days out, or we find you a new date. 50% at 15 to 29 days. No refund inside 14 days, because we've turned away other coaches to hold your spot.
Will this be recorded?
Yes, for content. Not for replay. Dress the part, you will be on camera.
Where do I stay?
We send hotel recommendations near the venue once you're in.
5 seats · Thursday + Friday · Dallas
You can't fix what you can't diagnose.
The quiz is the application. It takes about two minutes and tells you your stage before we ever get on a call.