Coaching since 2009Founder & CEODay 1 host, 3C Challenge

Mike Crowson

“It took me 10 years to make $100K. I didn’t read my first self-improvement book until I was 31.”

Mike, on Instagram

Authority positioning
Pricing psychology
1,300+ coaches
$30M+ in coaching sales
Why your posts get likes and no DMs
Fix the revenue bottleneck first
Marketing, messaging, positioning

The story

Proof over persuasion.

Mike grew up on a farm in Alabama and broke the family mold by building an online business. That blue-collar work ethic is still the operating system at AR Funnel: give away what competitors charge for, then earn the right to do the rest.

He built AR Funnel to $2M ARR by focusing on proof over persuasion. Today 1,300+ coaches have built on the system, and they have sold more than $30M in coaching with it.

01
Revenue bottlenecks
Underpricing, weak authority and inconsistent content. The three things that keep a good coach stuck at the same number.
02
Content that converts
The three kinds of post every coach needs, and pointing every one of them at a free guide so people have a reason to message you.
03
Positioning and pricing
Authority built for the stage you are actually in, and a price that matches it.

Mike on camera

Mike on camera. Clients on camera.

Short clips from Instagram, plus client results in their own words. Tap to play.

The reason great businesses never take off@mike_crowson

The difference between being successful and keeping the doors open@mike_crowson

Coach hits $200,000 record month with AR Funnel@mike_crowson

Morals in business@mike_crowson

When you’re closing new clients for coaches@mike_crowson

This is where a great post goes wrong@mike_crowson

$145K
“Within several months of starting up with AR, I was basically doubling that. My biggest month since joining AR was 145K.”Brad · @reliant.fitness

$100K
“Best month, 100K without any ads.”Katie Salerni · @katyliftz

$150K to $170K
“After implementing AR, now we’re averaging 150 to 170K months.”Dylan Bair · @dylanbair_rd

$150K+
“We felt like we were in a prison more than anything else. And then we joined AR and we got so much of that time back.”Dilan Velagic · @dilanvelagic

$28K
“Going from like 15K for the most part to 28,000 has been pretty cool.”Rachel · AR Funnel client

The road

16 years of building

05 / Chapters

Personal training
Where it started. Mike has worked for himself for 16 of the last 18 years.
2009
Online coaching
After moving to New York, he started coaching online.
2012
RYSE Supplements and Coffee Over Cardio
Co-founded and grown to nearly $10 million in sales before he exited in 2023.
2017
An e-commerce marketing agency for fitness companies
Where he truly learned marketing. Sold in 2023.
2018
AR Funnel
Co-founded, then went all in. Over 350 active clients, roughly 95% of revenue from recurring subscriptions.
2022

Mike Crowson teaching at the Coach Operator Workshop

Take action and attack life.

Mike Crowsonon Instagram

Voices

Coaches who built on it.

“My sales numbers before signing up with AR was probably around like 30K a month. And then my highest month I’ve ever had with AR was about 115.”
Jared Hamilton, @realjaredhamilton · ~$115K highest month with AR, from ~$30K before

Client figures were said on camera by the coach they belong to. Not an average and not a promise. Read every result in full

Questions

About Mike

What does Mike teach at the workshop?

Revenue and positioning: underpricing, weak authority and inconsistent content. On Day 2 he runs a Q&A on marketing, messaging and positioning, then sits on the panel hot seat with Bakker and Dan.

What is the 3C Challenge?

A 3-day live training for coaches: Content on Day 1 with Mike, Conversation on Day 2 with Bakker Shields, and Conversion on Day 3 with Dan Effinger.

How do I work with Mike and the AR Funnel team?

Start with the free business audit application. A real person on the team reads every one, and if AR Funnel can help, they text and email you to set up the call.

Mike Crowson

Proof over persuasion.

Revenue bottlenecks

Content that converts

Positioning and pricing

Mike on camera. Clients on camera.

16 years of building

Personal training

Online coaching

RYSE Supplements and Coffee Over Cardio

An e-commerce marketing agency for fitness companies

AR Funnel

Coaches who built on it.

About Mike