
Coaching Con
The first real event in the fitness coaching space. In his words, that one domino turned into millions in revenue for AR Funnel and tens of millions for its clients.
COO & co-founderBuilt The 5 StagesDay 2 host, 3C Challenge
“Diagnose the stage. Find the bottleneck. Build the plan. Then execute.”
Bakker, on Instagram
The story
Bakker runs operations at AR Funnel and built the entire diagnostic framework the Coach Operator Workshop is built on. He has systematized businesses from $10K to $200K a month, and he can tell you what is broken at your stage and how to fix it.
Coaches describe the same moment: Bakker reads out the symptoms of their stage, and they wonder how he knows their exact problems. He knows because they are not unique. Every stage has its own bottleneck. From the room: one coach finally saw her pricing gap laid out clearly and built a named method around her offer. Another arrived with ideas and no method, and left with intellectual property he could explain and sell.
Which of the five stages you are in, Foundation, Awkward Years, Chaos, Operator or Pinnacle, and the bottleneck that comes with it.
The 3-3-3 Meeting System, M.O.A. for metric ownership and H.I.R.E. for hiring decisions. For when the team exists but nothing gets done without you.
Rock-Road-Rail planning, your top 3 priorities and this week’s actions. Nobody leaves without a 90-day plan.
Short clips from Instagram, plus client results in their own words. Tap to play.
Why the same bottleneck shows up at every revenue level@bakker.shields
$25K a month is where business gets awkward@bakker.shields
$50K problems are different from $10K problems@bakker.shields
What Mark had to say about the AR Funnel workshop@bakker.shields
Investing in yourself never really ends@bakker.shields
What does it take to survive a Q4 like this?@bakker.shields
$150K to $170K
“After implementing AR, now we’re averaging 150 to 170K months.”Dylan Bair · @dylanbair_rd
$28K
“Going from like 15K for the most part to 28,000 has been pretty cool.”Rachel · AR Funnel client
~$115K
“My sales numbers before signing up with AR was probably around like 30K a month. And then my highest month I’ve ever had with AR was about 115.”Jared Hamilton · @realjaredhamilton
$145K
“Within several months of starting up with AR, I was basically doubling that. My biggest month since joining AR was 145K.”Brad · @reliant.fitness
$100K
“Best month, 100K without any ads.”Katie Salerni · @katyliftz
The road
04 / Chapters

The first real event in the fitness coaching space. In his words, that one domino turned into millions in revenue for AR Funnel and tens of millions for its clients.

An all-in-one platform for online coaches, trusted by more than 1,300 coaches.
Two days in Dallas. Diagnose the stage. Find the bottleneck. Build the plan. Then execute.
AR Funnel is the official host, in Charleston, South Carolina.
You’re at $50K a month. Your profit margin crashed from 80% to 30%. Your team exists but nothing gets done without you.
Voices
“We felt like we were in a prison more than anything else. And then we joined AR and we got so much of that time back.”

Client figures were said on camera by the coach they belong to. Not an average and not a promise. Read every result in full
Bakker’s diagnostic for coaching businesses: Foundation, Awkward Years, Chaos, Operator and Pinnacle. Revenue tells you which stage you are in. The framework tells you what is actually broken there.
You learn both the stage you are in and the one you are moving toward, so you can build the systems before the next bottleneck hits.
Take the Bottlenecks Quiz. Eight questions, about two minutes, and you get your stage and the bottleneck that comes with it.