Dan Effinger | AR Funnel

01 · On the record

Dan, by the numbers

10+Years in salesStart-ups to multi-billion dollar sales orgs

12+Month sales cycles he has runAnd one-call closes

3Mistakes that cost coaches the most salesHe breaks them down at the workshop

8Touches where most sales closeMost coaches stop at two

Dan Effinger

02 · The story

Sell as yourself.

Dan leads all sales at AR Funnel using a philosophy that removes pressure, scripts and sleazy tactics. He teaches coaches to enroll clients as themselves, not as a character they are pretending to be.

His Day 3 session of the 3C Challenge starts with an uncomfortable number: how many sales you lose when the follow-up stops after the second message.

He has talked to hundreds of coaches this past year, and the ones losing the most sales make the same three mistakes: no structured process, no slide deck, and an offer with too many options.

Who is Dan Effinger? Dan Effinger is the Head of Sales at AR Funnel and the creator of the Service Over Selling philosophy. He teaches sales anxiety, enrollment, objection handling and conversion at the Coach Operator Workshop, and hosts Day 3 of the 3C Challenge.

Role: Head of Sales, AR Funnel
Teaches: Sales anxiety, Enrollment and objections, Conversion systems
Live: 3C Challenge, Day 3, Coach Operator Workshop
Based in: Dallas, Texas
Instagram: @dan.effinger

03 · Service Over Selling

Selling is serving

Rule 01

You have to earn the sale

Connect, build trust, and show you genuinely care about helping them. Don’t pitch too early.

Rule 02

Diagnose before you prescribe

Take the time to really understand what is going on, so they feel understood.

Rule 03

Clarity closes, confusion kills

A confused buyer never buys. Answer questions and provide clarity.

Rule 04

Objections are just questions

Questions you haven’t answered yet. Don’t overcome them with one-liners. Seek to understand.

Rule 05

People buy outcomes, not features

They buy the vacation on the beach, not the process of getting there.

What Dan owns

Sales anxiety

Calls that make you anxious, follow-ups you dread, feeling like a salesperson instead of yourself.

What Dan owns

Enrollment and objections

What to say when someone tells you they need to think about it. Enroll without pressure and without a script.

What Dan owns

Conversion systems

Every lead in one CRM, and follow-ups that go out on their own and still sound like you.

04 · From the feed and the room

Dan, off the slides

From @dan.effinger and the Coach Operator Workshop in Dallas.

Dan Effinger at the Coach Operator Workshop — Operator Workshop

Dan Effinger working with a coach at the workshop — @dan.effinger

Dan Effinger teaching ways to raise prices — @dan.effinger

Dan Effinger with coaches at the workshop — @dan.effinger

Dan Effinger: in sales for 10+ years — @dan.effinger

Dan Effinger at AR Funnel HQ — @dan.effinger

An AR Funnel Operator Workshop in session — @dan.effinger

Dan Effinger, Head of Sales for AR Funnel — @dan.effinger

05 · Reels and client proof

Dan on camera. Clients on camera.

You don’t need more followers. You need more buyers. Dan on why a coach with 60,000 followers can still struggle to sign ten clients.

@arfunnel.io on Instagram

The Bible verse that explains my approach to sales

@dan.effinger on Instagram

Watch this if you struggle with imposter syndrome

@dan.effinger on Instagram

People don’t find it weird anymore

@dan.effinger on Instagram

An AI notetaker on your calls is a cheat code for content

@dan.effinger on Instagram

Use this on your next sales call

@dan.effinger on Instagram

Brad

@reliant.fitness

“Within several months of starting up with AR, I was basically doubling that. My biggest month since joining AR was 145K.”

Jared Hamilton

@realjaredhamilton

“My sales numbers before signing up with AR was probably around like 30K a month. And then my highest month I’ve ever had with AR was about 115.”

Dylan Bair

@dylanbair_rd

“After implementing AR, now we’re averaging 150 to 170K months.”

Dilan Velagic

@dilanvelagic

“We felt like we were in a prison more than anything else. And then we joined AR and we got so much of that time back.”

Katie Salerni

@katyliftz

“Best month, 100K without any ads.”

Rachel

AR Funnel client

“Going from like 15K for the most part to 28,000 has been pretty cool.”

Client figures were said on camera by the coach they belong to. Best month means best month. A range stays a range. Not an average and not a promise. Read every result in full

06 · Questions

About Dan

What is Service Over Selling?

Dan’s sales philosophy. It removes pressure, scripts and sleazy tactics so you can enroll clients as yourself, not as a character you are pretending to be.

What does Dan cover on Day 3 of the 3C Challenge?

Conversion Systems: getting every lead into one CRM, why most sales close around the eighth touch, and setting follow-ups to go out on their own. You finish with an eight-message follow-up running in your CRM.

Can my sales rep come to the workshop?

The workshop is for the owner. You can buy a second ticket for a team member at $2,500.

The bench