A pricing gap, seen clearly
One coach’s biggest takeaway was finally seeing her pricing gap and business bottlenecks laid out clearly. She left with a named method that makes her offer memorable.
Coach Operator Workshop◆Dallas, TX◆5 seats
It’s not you.It’s your stage.
Length2 days
Instructors4 on your business
Seats5 coaches
You leave withA 90-day plan
The problem
More money. Less business.
You’re doing well and feel more stressed than when you made $10K. You have people on the team and nothing gets done without you chasing it. Sixty-hour weeks, and a margin that’s somehow worse than last year.
Better content, more ads and a new CRM are tactics. Tactics don’t fix structure. You’re at $50K running $25K systems, or at $25K trying to run $100K infrastructure.
What is the Coach Operator Workshop? A 2-day, in-person intensive in Dallas, Texas for online coaches, capped at 5 coaches. AR Funnel’s three instructors diagnose your business stage, map your bottlenecks and build a 90-day action plan with you.
01 · The 5 stages
Pick the one that sounds like you
Revenue tells you which stage you’re in. It doesn’t tell you what’s broken. Every stage has its own bottleneck.
Stage 1 · Under $15K a month
The Foundation Trap
“You’re profitable, but the model isn’t built to scale yet.”
Money’s coming in and things are working. It still doesn’t feel like a real business, and you’re not sure what’s next.
The bottleneckNo consistent, predictable way to get clients.
Stage 2 · $15K to $35K a month
The Awkward Years
“You scaled the revenue. Now you’re paying for it.”
Making more, keeping less. Working harder than you did at half the revenue.
The bottleneckYou’re maxed out. You can’t take on more clients the way you’re set up.
Stage 3 · $35K to $65K a month
The Chaos Stage
“Revenue went up. Everything else went sideways.”
Sales are up and you might have been more profitable at $15K. Some days you want to fire everyone and do it all yourself again.
The bottleneckEveryone needs you for everything. Churn is high and you don’t know your real numbers.
Stage 4 · $65K to $100K a month
The Operator
“You built a real business. Now run it like one.”
It’s a real business, and you’re still the one scrambling for metrics. Things fall through the cracks.
The bottleneckThe team does the work. Getting them accountable to their own numbers is the hard part.
Stage 5 · $100K+ a month
The Pinnacle
“The business works. The team works. The question is no longer how to fix it.”
It mostly runs without you. You’re working on the business, not in it.
The bottleneckOptimize what you built, or sell something new to the clients you already have.
02 · The two days
Diagnosis, then a plan
Thursday · Morning
The 5 Stages Framework
Bakker identifies your exact stage and maps the bottlenecks from your stage’s blueprint.
Thursday · Mid-morning
Solving revenue bottlenecks
Mike on underpricing, weak authority and inconsistent content.
Thursday · Afternoon
Team and sales
Bakker installs 3-3-3, M.O.A. and H.I.R.E. Dan teaches Service Over Selling.
Friday · Morning
Instructor Q&A, then panel hot seats
Each coach presents their number one bottleneck. All three instructors weigh in. 20 minutes per coach, 5 coaches.
Friday · Afternoon
Your 90-day action plan
Rock-Road-Rail planning, top 3 priorities and this week’s actions. You leave knowing what to do on Monday.
Inside the last workshops
Two days, one room
From the room
What coaches walk out with
Ideas into a method
Another arrived with plenty of ideas and no clear method connecting them. He left with intellectual property he could explain confidently, sell clearly and build around.
A plan for the next 90 days
Six coaches, five businesses. Every coach left with a 90-day action plan containing everything they learned in the room.
From Bakker Shields’ workshop recaps on Instagram.
Alumni · on camera
Coaches who sat in the room
“Thank you for making me believe that my business is real.” @danaffit left with a name, structure and positioning for the method she had already built.
10/10, very much worth it. @callthekopps_rd already had a business mentor and still came. She left with a clear plan to push toward $25K a month.
@ethan.kendall_ on the biggest value: learning what to fix today, and what he will need to fix at the next stage too.
After 20+ years of coaching, @gaglionestrength came in at a low point. Being in a room of committed owners created the shift.
@lockedinprojects wondered if he belonged beside coaches with longer track records. “I know I’m right where I need to be.”
“You genuinely care about every person that is showing up here.” @cupcakemuscle on the people behind the systems.
Her previous best was $15K in a month. The next goal is $20K. Mike’s answer: “I don’t think it’s crazy at all.”
Learn together. Train together. Grow together. The workshop team workout.
Clips from AR Funnel’s Instagram, in the coaches’ own words. See more on @arfunnel.io
After the room
530,000 words. One doc per coach.
Four businesses and one-on-one sessions with every mentor on Day 2, every one recorded. Every insight, framework and direct quote goes into a personalized follow-up doc. Not a template: 7,000+ words that only work for that coach.
- Same night
- One coach raised his prices 43%, from $350 to $500 a month, before he finished reading.
- $20K floor
- Another came in at $12K a month, swinging between $5K and $15K. His doc had the offer structure, lead magnet overhaul and content strategy to build a $20K MRR floor.
- $10K floor
- One coach had 83% of revenue from one-time payments. The math showed how a $500 a month offer puts a $10K floor under his business.
From AR Funnel’s workshop recap on Instagram.
03 · Your instructors
All three, on your business
Most workshops have one or two people teaching. Here, sales, marketing, systems and operations all look at the same problem: yours.
04 · What you walk away with
A diagnosis, not notes
50+ pages
A filled notebook
Your stage diagnosed, your bottlenecks identified, the frameworks applied to your business.
90 days
An action plan
Your rocks, top 3 priorities and this week’s actions.
20 minutes
A panel hot seat
All three instructors on your number one bottleneck.
4 domains
Q&A access
Ask each instructor about the part of the business they run.
After Friday
Private community
Ongoing support with the coaches who sat in the room.
05 · From the room and on camera
Their numbers. Their words.
What Mark had to say about the AR Funnel workshop
Your problem isn’t unique. It’s your stage.
$25K a month is where business gets awkward
Jared Hamilton
@realjaredhamilton
“My sales numbers before signing up with AR was probably around like 30K a month. And then my highest month I’ve ever had with AR was about 115.”
Brad
@reliant.fitness
“Within several months of starting up with AR, I was basically doubling that. My biggest month since joining AR was 145K.”
Dylan Bair
@dylanbair_rd
“After implementing AR, now we’re averaging 150 to 170K months.”
Dilan Velagic
@dilanvelagic
“We felt like we were in a prison more than anything else. And then we joined AR and we got so much of that time back.”
Katie Salerni
@katyliftz
“Best month, 100K without any ads.”
Rachel
AR Funnel client
“Going from like 15K for the most part to 28,000 has been pretty cool.”
Results are what these coaches reported on camera, in their own businesses. Not an average and not a promise. Read every result in full
What AR Funnel clients say
In their words
TheDiagnosisGuarantee
06 · The guarantee
We don’t guarantee revenue. We guarantee the diagnosis.
Show up, participate and fill your notebook. If you walk away without a clear diagnosis of your stage, a written list of your bottlenecks, the frameworks that solve them and a 90-day action plan, we refund your money in full.
Only 5 seats. Hot seats take time, diagnosis is personal and peer learning only works in small groups. When we hit five, the workshop closes.
07 · Questions
Before you apply
What if I’m between stages?
Perfect. You’ll learn the stage you’re in and the stage you’re moving toward, so you can build the systems now, before the next bottleneck hits.
What if my bottleneck isn’t covered?
Highly unlikely. We’ve diagnosed hundreds of coaching businesses and the bottlenecks are predictable by stage. If yours is unique, that’s what the panel hot seat is for.
Can I bring a team member?
The workshop is for the owner or founder. If you want, you can buy a second ticket for a team member at $2,500 per person.
What if I can’t make the dates?
We run these regularly. If this one doesn’t work, we’ll put you on the list for the next one. First come, first served.
I’m not on AR Funnel yet. Can I still attend?
Yes. The frameworks work regardless of your CRM. If you want to switch to AR Funnel, we can help with that too.
What if I need to cancel?
Full refund 30 or more days out, or we find you a new date. 50% at 15 to 29 days. No refund inside 14 days, because we’ve turned away other coaches to hold your spot.
Will this be recorded?
Yes, for content. Not for replay.
What’s the dress code?
Dress the part. You will be on camera.
Where do I stay?
We send hotel recommendations near the venue once you’re in.
See you in Dallas
You can’t fix what you can’t diagnose.
That’s Thursday morning. The rest of the workshop is applying the frameworks that fix your specific bottlenecks.