Mike Crowson | AR Funnel Founder, Coaching Since 2009

01 · On the record

Mike, by the numbers

$100M+In sales across the companies he has worked withHis own count, on Instagram

1,300+Coaches helped through AR Funnel$30M+ processed through its systems

$10MIn sales at RYSE and Coffee Over CardioCo-founded 2017, exited 2023

15Bodybuilding showsPlus Kilimanjaro and the Tour du Mont Blanc

Mike Crowson

02 · The story

Proof over persuasion

Mike grew up on a farm in Alabama and broke the family mold by building an online business. That blue-collar work ethic is still the operating system at AR Funnel: give away what competitors charge for, then earn the right to do the rest.

He built AR Funnel to $2M ARR by focusing on proof over persuasion. Today 1,300+ coaches have built on the system, and they have sold more than $30M in coaching with it.

In his own words: it took him 10 years to make $100K. He didn’t read his first self-improvement book until he was 31. And he is still just getting started.

Who is Mike Crowson? Mike Crowson is the founder and CEO of AR Funnel, the automation system for online coaches. He hosts Day 1 of the 3C Challenge and teaches revenue, content, messaging, authority and pricing at the Coach Operator Workshop in Dallas, Texas.

Role: Founder & CEO, AR Funnel
Teaches: Revenue bottlenecks, Content that converts, Positioning and pricing
Live: 3C Challenge, Day 1, Coach Operator Workshop
Based in: Dallas, Texas
Instagram: @mike_crowson · 62.6K followers

03 · The road here

16 years of building

2009

Personal training

Where it started. Mike has worked for himself for 16 of the last 18 years.

2012

Online coaching

After moving to New York, he started coaching online.

2017

RYSE Supplements and Coffee Over Cardio

Co-founded and grown to nearly $10 million in sales before he exited in 2023.

2018

An e-commerce marketing agency for fitness companies

Where he truly learned marketing. Sold in 2023.

2022

AR Funnel

Co-founded, then went all in. Over 350 active clients, roughly 95% of revenue from recurring subscriptions.

What Mike owns

Revenue bottlenecks

Underpricing, weak authority and inconsistent content. The three things that keep a good coach stuck at the same number.

What Mike owns

Content that converts

The three kinds of post every coach needs, and pointing every one of them at a free guide so people have a reason to message you.

What Mike owns

Positioning and pricing

Authority built for the stage you are actually in, and a price that matches it.

04 · From the feed and the room

Mike, off the slides

From @mike_crowson and the Coach Operator Workshop in Dallas.

Mike Crowson at the Coach Operator Workshop — Operator Workshop

Mike Crowson posing on a bodybuilding stage — @mike_crowson

Mike Crowson with friends on Kilimanjaro — @mike_crowson

Mike Crowson at AR Funnel HQ on his 37th birthday — @mike_crowson

Mike Crowson with a client coach at a show — @mike_crowson

Mike Crowson climbing a via ferrata in the mountains — @mike_crowson

Mike Crowson at the gym with a training partner — @mike_crowson

05 · Reels and client proof

Mike on camera. Clients on camera.

The reason great businesses never take off

@mike_crowson on Instagram

The difference between being successful and keeping the doors open

@mike_crowson on Instagram

Coach hits $200,000 record month with AR Funnel

@mike_crowson on Instagram

Morals in business

@mike_crowson on Instagram

When you’re closing new clients for coaches

@mike_crowson on Instagram

This is where a great post goes wrong

@mike_crowson on Instagram

Jared Hamilton

@realjaredhamilton

“My sales numbers before signing up with AR was probably around like 30K a month. And then my highest month I’ve ever had with AR was about 115.”

Brad

@reliant.fitness

“Within several months of starting up with AR, I was basically doubling that. My biggest month since joining AR was 145K.”

Katie Salerni

@katyliftz

“Best month, 100K without any ads.”

Dylan Bair

@dylanbair_rd

“After implementing AR, now we’re averaging 150 to 170K months.”

Dilan Velagic

@dilanvelagic

“We felt like we were in a prison more than anything else. And then we joined AR and we got so much of that time back.”

Rachel

AR Funnel client

“Going from like 15K for the most part to 28,000 has been pretty cool.”

Client figures were said on camera by the coach they belong to. Best month means best month. A range stays a range. Not an average and not a promise. Read every result in full

06 · Questions

About Mike

What does Mike teach at the workshop?

Revenue and positioning: underpricing, weak authority and inconsistent content. On Day 2 he runs a Q&A on marketing, messaging and positioning, then sits on the panel hot seat with Bakker and Dan.

What is the 3C Challenge?

A 3-day live training for coaches: Content on Day 1 with Mike, Conversation on Day 2 with Bakker Shields, and Conversion on Day 3 with Dan Effinger.

How do I work with Mike and the AR Funnel team?

Start with the free business audit application. A real person on the team reads every one, and if AR Funnel can help, they text and email you to set up the call.

The bench