The Foundation Trap
Under $15K a month“You’re profitable, but the model isn’t built to scale yet.”
The bottleneckNo consistent, predictable way to get clients.
Bottlenecks Quiz8 questionsAbout 2 minutes
Every stage has its own bottleneck. Fix the wrong one and you stay stuck.
The 5 stages
Revenue tells you what stage you’re in. It doesn’t tell you what’s broken. Here’s each stage from the inside.
“You’re profitable, but the model isn’t built to scale yet.”
The bottleneckNo consistent, predictable way to get clients.
“You scaled the revenue. Now you’re paying for it.”
The bottleneckYou’re maxed out. You can’t take on more clients the way you’re set up.
“Revenue went up. Everything else went sideways.”
The bottleneckEveryone needs you for everything. Churn is high and you don’t know your real numbers.
“You built a real business. Now run it like one.”
The bottleneckThe team does the work. Getting them accountable to their own numbers is the hard part.
“The business works. The team works. The question is no longer how to fix it.”
The bottleneckOptimize what you built, or sell something new to the clients you already have.
The platform numbers
Client results · on camera
$5K. $15K. $25K. Eventually $100K a month. Different stages create different problems. Know them early and the next bottleneck stops blindsiding you.
“I cash collected around $32,000 in June.” Before AR, @hypertrophydad was bouncing between $10K and $20K months.
@aaron_straker didn’t like selling himself. Within 8 weeks of AR he hit his best month, around $16K to $18K.
“The biggest thing I’ve gotten from AR is more bandwidth.” @thebiggestfella__ on systems and a team that responds fast.
“I thought it would just be whitelabeled software. I should have done it sooner.” @hypertrophydad on the account manager behind it.
Sometimes the answer isn’t adding more. @lockedinprojects realized he was overcomplicating his business.
Jared Hamilton
@realjaredhamilton
“My sales numbers before signing up with AR was probably around like 30K a month. And then my highest month I’ve ever had with AR was about 115.”
Brad
@reliant.fitness
“Within several months of starting up with AR, I was basically doubling that. My biggest month since joining AR was 145K.”
Dylan Bair
@dylanbair_rd
“After implementing AR, now we’re averaging 150 to 170K months.”
Dilan Velagic
@dilanvelagic
“We felt like we were in a prison more than anything else. And then we joined AR and we got so much of that time back.”
Katie Salerni
@katyliftz
“Best month, 100K without any ads.”
Rachel
AR Funnel client
“Going from like 15K for the most part to 28,000 has been pretty cool.”
Results are what these coaches reported on camera, in their own businesses. Not an average and not a promise. Read every quote in full
What AR Funnel clients say








The team behind the stages
Questions
An 8-question quiz from AR Funnel that places your coaching business in one of five stages, from The Foundation Trap to The Pinnacle, and shows the bottleneck that comes with that stage.
About 2 minutes. Your Instagram handle comes first, then 8 questions on revenue, team, hours, retention and how a random Tuesday actually feels. Your contact details come last so we can send your results.
Your stage, out of five, the bottleneck holding that stage back, and your full breakdown for that stage the moment you finish.
Bakker Shields, COO of AR Funnel, built The 5 Stages Framework. It is the same diagnostic used at the Coach Operator Workshop in Dallas.