Felicity Frate teaching the Triple F Method at the Coach Operator Workshop

AR FunnelInstructorDallas, TX

FelicityFrate

Head of Coaches Success, AR Funnel

Runs client success for every coach on AR Funnel. Keeps clients longer and automates support without sounding like a robot.

  • Head of Coaches Success AR Funnel
  • Creator Triple F Method
  • Creator AR SCALE Framework
  • Instructor Coach Operator Workshop
  • 100sCoaching businesses with lower churn
  • 2Frameworks she created
  • 4Instructors on your hot seat

On the record

Felicity by the numbers

100sOf coaching businesses with lower churnCoach Operator Workshop page
2Frameworks: Triple F and AR SCALETaught at every workshop
4Client moments Triple F scripts coverWritten in your notebook at the workshop
5Coaches per workshop, maxEvery hot seat gets real time
Felicity FrateFelicity Frate · Head of Coaches Success

About Felicity

Keep them longer.

Felicity manages all client success at AR Funnel and has reduced churn across hundreds of coaching businesses. She shows coaches how to keep clients longer and automate support without being robotic.

Coaches tag her when their systems click. “Appreciate @felicityfrate for the mentorship” shows up under the posts where a client finally gets their backend running.

Who is Felicity Frate? Felicity Frate is the Head of Coaches Success at AR Funnel and the creator of the Triple F Method and the AR SCALE Framework. She teaches client success, churn reduction, retention and automation personalization at the Coach Operator Workshop.

What Felicity owns

Her domain

  • 01

    Client success

    High churn and clients not getting results. Find where they drop and fix that week first.

  • 02

    The Triple F Method

    Her client communication framework for the hard moments: a client who missed something, a confused client, a frustrated client, a failed payment.

  • 03

    AR SCALE

    Her automation framework. Support that runs on its own and still sounds like you wrote it.

The approach

How Felicity teaches

Workshop · Retention

Solving retention issues

Triple F Method plus AR SCALE for reducing churn, applied to your actual client list.

In the room

Write the scripts, don’t just hear them

Open your notebook and write Triple F responses for the four messages every coach dreads.

Workshop · Q&A

Client success, churn, automation

Client success, churn and automation questions, answered for your client list.

Felicity presenting to the workshop
Felicity running Triple F practice with the room

Client results · on camera

Their numbers. Their words.

Every figure was said on camera by the coach it belongs to. Best month means best month. A range stays a range.

Rachel

AR Funnel client

$28Kbest sales month, just her, from ~$15K

“Going from like 15K for the most part to 28,000 has been pretty cool.”

Katie Salerni

@katyliftz

$100Kbest month, zero ads

“Best month, 100K without any ads.”

Dilan Velagic

@dilanvelagic

$150K+first month with AR, from ~$100K

“We felt like we were in a prison more than anything else. And then we joined AR and we got so much of that time back.”

Results are what these coaches reported on camera, in their own businesses. Not an average and not a promise. Read every result in full

Questions

About Felicity

What is the Triple F Method?

Felicity’s client communication framework. Coaches use it to answer the four messages that cost them clients: a client who missed something, a confused client, a frustrated client and a failed payment.

What is the AR SCALE Framework?

Felicity’s automation implementation framework. It automates client support while keeping it personal.

Do I need to be on AR Funnel to learn from Felicity?

No. The frameworks work regardless of your CRM. If you do want to switch to AR Funnel, the team can help with that too.

Coach Operator Workshop

The rest of the bench

Four instructors, one room, five coaches. On Day 2 all four sit on your hot seat and work on your number one bottleneck.

Work with AR Funnel

Find the leak.

Apply for a free business audit. Ten questions, about two minutes, and a real person on the team reads every one.