AR Funnel instructor◆Head of Coaches Success

FelicityFrate

RoleHead of Coaches Success

CreatedTriple F Method

Also createdAR SCALE

Based inDallas, TX

01 · On the record

Felicity, by the numbers

100sOf coaching businesses with lower churnCoach Operator Workshop page

2Frameworks: Triple F and AR SCALETaught at every workshop

4Client moments Triple F scripts coverWritten in your notebook at the workshop

5Coaches per workshop, maxEvery hot seat gets real time

Felicity Frate

02 · The story

Keep them longer.

Felicity manages all client success at AR Funnel and has reduced churn across hundreds of coaching businesses. She shows coaches how to keep clients longer and automate support without being robotic.

Coaches tag her when their systems click. “Appreciate @felicityfrate for the mentorship” shows up under the posts where a client finally gets their backend running.

Her own story: she quit her job, already over $100,000 in debt, and spent another $8,000 chasing a dream. Then what was supposed to be a sales call turned into the opportunity that changed everything for her.

Who is Felicity Frate? Felicity Frate is the Head of Coaches Success at AR Funnel and the creator of the Triple F Method and the AR SCALE Framework. She teaches client success, churn reduction, retention and automation personalization at the Coach Operator Workshop.

Role: Head of Coaches Success, AR Funnel
Teaches: Client success, The Triple F Method, AR SCALE
Live: Coach Operator Workshop
Based in: Dallas, Texas
Instagram: @felicityfrate · 3.7K followers

03 · Client success

How a deep dive runs

Marketing

Positioning and offer structure

Coaches come into the office and go deep on how they are positioned and how the offer is built.

Retention

Retention plans

Where clients drop, and the touchpoints that keep them.

Operations

Operations and workflows

The systems that let support run without the coach in every message.

The result

A full plan in a few hours

In her words, a coach left “with a full plan to take her business to the next level”.

What Felicity owns

Client success

High churn and clients not getting results. Find where they drop and fix that week first.

What Felicity owns

The Triple F Method

Her client communication framework for the hard moments: a client who missed something, a confused client, a frustrated client, a failed payment.

What Felicity owns

AR SCALE

Her automation framework. Support that runs on its own and still sounds like you wrote it.

04 · From the feed and the room

Felicity, off the slides

From @felicityfrate and the Coach Operator Workshop in Dallas.

Felicity Frate at the Coach Operator Workshop — Operator Workshop

@felicityfrate

05 · Reels and client proof

Felicity on camera. Clients on camera.

Your check-in form should not feel like homework. Felicity on asking fewer questions and a welcome packet that sets clear expectations.

@arfunnel.io on Instagram

The Coach Operator Workshop crew

@felicityfrate on Instagram

POV: the office is a bunch of fashionistas

@felicityfrate on Instagram

Rachel

AR Funnel client

“Going from like 15K for the most part to 28,000 has been pretty cool.”

Katie Salerni

@katyliftz

“Best month, 100K without any ads.”

Dilan Velagic

@dilanvelagic

“We felt like we were in a prison more than anything else. And then we joined AR and we got so much of that time back.”

Jared Hamilton

@realjaredhamilton

“My sales numbers before signing up with AR was probably around like 30K a month. And then my highest month I’ve ever had with AR was about 115.”

Brad

@reliant.fitness

“Within several months of starting up with AR, I was basically doubling that. My biggest month since joining AR was 145K.”

Dylan Bair

@dylanbair_rd

“After implementing AR, now we’re averaging 150 to 170K months.”

Client figures were said on camera by the coach they belong to. Best month means best month. A range stays a range. Not an average and not a promise. Read every result in full

06 · Questions

About Felicity

What is the Triple F Method?

Felicity’s client communication framework. Coaches use it to answer the four messages that cost them clients: a client who missed something, a confused client, a frustrated client and a failed payment.

What is the AR SCALE Framework?

Felicity’s automation implementation framework. It automates client support while keeping it personal.

Do I need to be on AR Funnel to learn from Felicity?

No. The frameworks work regardless of your CRM. If you do want to switch to AR Funnel, the team can help with that too.

The bench