Head of Coaches SuccessTriple F MethodAR SCALE

Felicity Frate

Over $100,000 in debt, she quit her job anyway. What was supposed to be a sales call turned into the opportunity that changed everything.

Felicity’s story, from her Instagram

Learn from Felicity in Dallas Take the quiz

Churn reduction
Automation that still sounds human
Solving retention issues
Write the scripts, don’t just hear them

The story

Keep them longer.

Felicity manages all client success at AR Funnel and has reduced churn across hundreds of coaching businesses. She shows coaches how to keep clients longer and automate support without being robotic.

Coaches tag her when their systems click. “Appreciate @felicityfrate for the mentorship” shows up under the posts where a client finally gets their backend running.

01
Client success
High churn and clients not getting results. Find where they drop and fix that week first.
02
The Triple F Method
Her client communication framework for the hard moments: a client who missed something, a confused client, a frustrated client, a failed payment.
03
AR SCALE
Her automation framework. Support that runs on its own and still sounds like you wrote it.

Felicity on camera

Felicity on camera. Clients on camera.

Short clips from Instagram, plus client results in their own words. Tap to play.

Your check-in form should not feel like homework. Felicity on asking fewer questions and a welcome packet that sets clear expectations.@arfunnel.io

The Coach Operator Workshop crew@felicityfrate

POV: the office is a bunch of fashionistas@felicityfrate

$100K
“Best month, 100K without any ads.”Katie Salerni · @katyliftz

$150K+
“We felt like we were in a prison more than anything else. And then we joined AR and we got so much of that time back.”Dilan Velagic · @dilanvelagic

~$115K
“My sales numbers before signing up with AR was probably around like 30K a month. And then my highest month I’ve ever had with AR was about 115.”Jared Hamilton · @realjaredhamilton

$145K
“Within several months of starting up with AR, I was basically doubling that. My biggest month since joining AR was 145K.”Brad · @reliant.fitness

$150K to $170K
“After implementing AR, now we’re averaging 150 to 170K months.”Dylan Bair · @dylanbair_rd

Inside a deep dive

How a deep dive runs

04 / Chapters

Positioning and offer structure
Coaches come into the office and go deep on how they are positioned and how the offer is built.
Marketing
Retention plans
Where clients drop, and the touchpoints that keep them.
Retention
Operations and workflows
The systems that let support run without the coach in every message.
Operations
A full plan in a few hours
In her words, a coach left “with a full plan to take her business to the next level”.
The result

Felicity Frate teaching at the Coach Operator Workshop

You’re one decision away from a completely different life.

Felicity Frateon Instagram

Voices

Coaches who built on it.

“Going from like 15K for the most part to 28,000 has been pretty cool.”
Rachel, AR Funnel client · $28K best sales month, just her, from ~$15K

Client figures were said on camera by the coach they belong to. Not an average and not a promise. Read every result in full

Questions

About Felicity

What is the Triple F Method?

Felicity’s client communication framework. Coaches use it to answer the four messages that cost them clients: a client who missed something, a confused client, a frustrated client and a failed payment.

What is the AR SCALE Framework?

Felicity’s automation implementation framework. It automates client support while keeping it personal.

Do I need to be on AR Funnel to learn from Felicity?

No. The frameworks work regardless of your CRM. If you do want to switch to AR Funnel, the team can help with that too.

Felicity Frate

Keep them longer.

Client success

The Triple F Method

AR SCALE

Felicity on camera. Clients on camera.

How a deep dive runs

Positioning and offer structure

Retention plans

Operations and workflows

A full plan in a few hours

Coaches who built on it.

About Felicity